Junior Brand Manager at Takeda

Job description

• Marketing
• Manage the day-to-day activities associated with marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary
• Implement and track marketing plans for a specific area
• Contribute to consistent and continuous market share growth /objectives through marketing activities
• Track the effectiveness of campaigns for identified customer segments and report on success measurements as required
• Collaborate with third party agencies to develop creative campaigns
• Work with other functions to ensure effective implementation of marketing plan and objectives
• Provide administrative support for key congresses, meetings, agency communication, customer interface and other suppliers
• Brand management
• Develop and execute brand strategies through new product launches and promotional activity
• Work closely with all relevant Media departments to integrate media mix plans.
• Develop brand identities and related positioning, targeting and messaging
• Implement the marketing plan related to brand performance and in order to meet volume and profit projections
• Improve Market share
• Ensure consistent and continuous market share growth /objectives through key marketing strategies
• Develop optimal customer segmentation processes
• Consistently improve customer experience
• Interface with marketing teams to support adequate messaging and communication within the SA region.
• Relationships management
• Management of third party agencies
• Identify and manage KOL relationships as well as key accounts
• Field work with representatives and key customers
• Develop and maintain internal and external client relationships
• Delivery Revenue & profitability
• Support the achievement of revenue targets as signed off in MRP
• Launch of new brands as per the MRP
• Audit & Compliance
• Ensure that business under control is meeting desired compliance levels.
• Support the Quality Management system with the set-up of SOPs, alignment of SOPs and implementation

Qualifications

• Relevant Marketing/Commercial/Medical Science Degree or equivalent
• 3- 5+ years Brand/ Product Management/ Management experience in the pharmaceutical industry
• Sales and Rx experience
• Product launch experience would be an advantage