Regional Channel Manager at Distell

Job description

Applications are invited for the above mentioned position to be based in Parow. This person will report to the Regional Trade Marketing Manager – Southern Region.

Key Performance Areas would include, but are not limited to:

• Develop regional initiatives, delivering on the regional trade channel plan and regional opportunities and challenges:
• Develop regional initiatives to deliver on regional trade channel targets & opportunities, including: assets, cold space, regional key account campaigns, Influencer and nodal strategy, Regional brand activations, sales promotions and generic merch plans
• Assist in joint business planning with select regional accounts
• Develop regional insights across territories, channels, accounts, events and consumers; informing the plans, targeting and mechanics
• Develop procurement catalogues for merchandising items the region regularly uses to speed up delivery and drive down cost
• Drive the execution of the regional channel plan in line with channel guardrails and
• Execution Standards
• Develop all regional campaigns and initiatives including: Business cases, briefs, brand & channel sign off, SAP system set up, budget management, store list development
• Create execution briefs for sales and 3rd party execution and tracking agencies; and drive execution of regional campaigns in line with brand and channel execution standards
• Enable and assist the Regional Trade Marketing Administrator with procurement, financial processing, score carding, storelist mgt and SAP system maintenance on regional campaigns (Accountability is RCM, responsibility is RTMA)
• Review and monitor regional performance, regional campaign compliance, regional campaign ROI, regional Assets, Regional contracts and accounts and course correct where required
• Manage the year end merchandising close off and regional A&P and DVC budget in line with regional objectives
• Develops Internal And External Relationships And Networks
• Influence and ensure buy in of the regional channel initiatives with key internal stakeholders (brand and channel teams, regional account managers, TSM's)
• Build networks and form strong relationships with important accounts and regional execution agencies
• Continuously review regional insights and trade innovations
• Create and test innovative campaign targeting strategies, campaign mechanic and generic merchandising solutions.
• Provide guidance and champion relevant regional channel capabilities and thinking with key stakeholder work groups.
• Champion channel and brand execution standards and coach teams to execute the standards
• Drive you own development to ensure specialist knowledge/skills to remain world class

The Successful Candidate Must Have The Following Experience/skills

• Relevant Diploma/degree in marketing/ sales/retail/finance
• A valid and unendorsed drivers licence
• 3-5 years Sales/Marketing experience
• Channel Marketing knowledge
• Computer literate in MS Office (particularly Excel) - Project Package / SAP
• Strong financial and analytical skills and business acumen
• Understand principles of shopper, consumer, customer insights and Marketing concepts
• Ability to work in cross functional groups within the business units
• Knowledge of the On Con environment , the consumers and the landscape
• Accountable for the development of all channel/ customer-based shopper research projects
• Manage Channel Marketing’s interface with the Consumer and Customer insight teams
• Good communication and negotiating skills
• Willingness to work after hours
• Work under pressure and with tight deadlines
• Self starter / self motivator
• Team player

Reference No. 7342 Closing date: 25 July 2017