Account Manager Marketing at Badger Holdings (Pty) Ltd

Key Responsibilities

Campaign Planning & Execution

• Coordinate end-to-end execution of integrated marketing campaigns across multiple channels
• Translate marketing strategy into clear, actionable plans with defined timelines and deliverables
• Ensure all campaign elements are aligned, delivered on schedule, and meet quality standards
• Track campaign performance in collaboration with relevant teams and support optimisation efforts

Marketing Briefing & Coordination

• Develop clear, detailed creative briefs for all marketing initiatives, including digital advertising, content, and design
• Brief internal teams and external agencies on campaign objectives, target audiences, messaging, and deliverables
• Act as the central point of coordination to ensure all stakeholders are aligned and informed
• Review outputs against briefs to ensure accuracy, consistency, and effectiveness

Brand & Brand Management Support

• Act as a brand custodian, ensuring consistency across all marketing channels and touchpoints
• Support the evolution and execution of brand guidelines, tone of voice, and visual identity
• Collaborate closely with creative teams to ensure all assets reflect the brand’s personality and positioning
• Assist in rolling out brand campaigns and initiatives across internal and external platforms
• Conduct regular brand checks and audits to maintain a high standard of brand integrity

Events & Activations

• Plan and execute brand-led events, activations, and sponsorships that drive awareness and engagement
• Coordinate logistics including venues, suppliers, branding, and on-the-ground execution
• Work closely with partners and internal teams to ensure successful delivery of events
• Measure and report on event effectiveness and ROI
• Identify opportunities for innovative activations that strengthen brand presence and customer connection

Partnerships & Stakeholder Management

• Support the development and execution of strategic partnerships and co-marketing initiatives
• Build and maintain strong relationships with external partners, agencies, and vendors
• Collaborate cross-functionally with internal teams (e.g., sales, product, customer experience) to align marketing efforts
• Ensure all stakeholders are engaged, informed, and aligned throughout campaign lifecycles
• Identify new partnership opportunities that enhance reach, brand visibility, and customer value

Analytics & Reporting

• Track and report on campaign and initiative performance against objectives
• Work with data and digital teams to extract insights and inform future campaigns
• Maintain reporting dashboards and provide actionable recommendations

Experience

• 3–5 years’ experience in a marketing or campaign execution role
• Experience working with internal and external stakeholders and managing marketing briefs
• Exposure to events, activations, or brand campaigns is advantageous

Education

• Relevant post-matric qualification in Marketing, Communications, Business or similar