AI Digital Creative Copywriter – Automation at Salt South Africa

• We’re looking for a Copywriter who blends sharp storytelling with the power of AI to create high-performing, data-driven campaign content. If you love writing, experimenting with AI tools, and building smart, scalable content systems, this one’s for you.
• You’ll work across digital campaigns, turning briefs into bold messaging that connects, converts, and performs – all while using AI and automation to speed up and elevate creative output.

What you’ll do:

• Write engaging copy across web, social, email, and digital campaigns
• Turn briefs into strong, insight-led storytelling frameworks
• Use AI tools + prompt engineering to accelerate content creation
• Build prompt libraries and reusable content systems
• Collaborate with designers, video teams, and marketers on campaign roll outs
• Ensure consistent brand voice across all channels
• Stay ahead of emerging AI and content trends

What you need:

• Strong copy writing experience in marketing/advertising
• Understanding of performance marketing and brand storytelling
• Hands-on experience with AI writing tools
• Strong writing, editing, and attention to detail
• Ability to manage multiple fast-moving projects
• Agency or creative studio experience preferred