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  • Posted: Nov 15, 2025
    Deadline: Not specified
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    Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
    Read more about this company

     

    Area Manager: Alternative Distribution (Eastern Cape)

    What will you do?

    • The purpose of an Area Manager is to oversee and manage multiple branches within a specific geographic region, ensuring operational efficiency, performance, and strategic alignment with organizational goals through business insurance and lending
    • Contribute to the implementation of geographical Alternative Distribution channel’s retail branch strategy
    • Demonstrate inspirational leadership to support and manage Branch Managers
    • Drive business innovation through partnerships with identified partners within the group. 
    • Support the implementation of the Area strategic plan for Alternative Distribution Channel
    • Represent the ambassadorial ‘face of the Area’ in terms of community events and sales campaigns
    • Embrace collaboration and synergy between all channels across segments in the designated geographical area to drive sales and market share growth 
    • Accountable for achievement of the Area’s profitability (VNB and expense management) for the province
    • Ensure adherence to compliance and risk management for the designated area
    • Ensure operational excellence within the designated area
    • Support the development of talent, and drive transformation agenda.

    Strategic Leadership:

    • Form part of the Provincial Mancom that takes collective accountability for the decision making and leadership of the Area
    • Analyse market changes, competitors, risks, opportunities and threats and create contingency plans for these in order to protect and grow market share 
    • Be overall accountable for the profitability and success of the designated area with respect to strategic attainment of business plans, decision making, operations, sales, compliance and customer service 
    • Understand the overarching Alternative Distribution channel’s retail branch strategy and vision in order to co-create (with the Branch Managers and Area Manco) and aligned national distribution strategy that incorporates all channels across the different segments

    Operational Leadership:

    • Provide feedback to the Provincial General Manager on the implementation of the strategic direction for the geographical area of the business unit
    • Provide regular operational direction to align with strategic objectives of the Channel.
    • Monitor and track branches’ operational plans
    • Ensure the effective implementation of all company policies
    • Follow through and provide feedback on adverse audit findings and the implementation thereof.  

    Area Ambassador Role:

    • Be the face of the Area (Cross Channel), an ambassador for clients, stakeholders and intermediaries in the province (relationship building, events, recognition conferences, networking, opening doors, influencing etc.)
    • Positioning of Sanlam as a brand and business on provincial level in the market with key public and private market stakeholders
    • Engage with industry bodies (i.e. business and community forums)
    • Develop and maintain provincial business partnerships within the financial services community (including competitor liaison when required)
    • Host events and functions that drive recognition 
    • Forge close relationships and influence with Product Houses and key HO functions on behalf of the province in order

    What will make you successful in this role?

    • Drive change and business innovation within the province
    • Drive and support the Alternative Distribution retail branch strategy
    • Act as sponsor for all major internal change initiatives (i.e. restructuring) within the area’s communication/visibility, change management and support activities
    • Identify areas within the provincial operation that need to be made more effective, cost efficient or client centred; and create actions and projects to improve these through innovation
    • Create a culture of innovation within the province
    • Encourage and reward staff for business innovation ideas that save costs, increase value add or make processes more effective

    Build and Develop Relationships, Networks and New Markets:

    • Partner with the Provincial General Manager to attend and host selected client engagement opportunities (i.e. golf days, wine tasting etc.,) in order to market Sanlam
    • Personally undertake to engage with and contact/network with such ‘high value’ clients/companies in support of marketing initiatives
    • Look for opportunities to penetrate less utilized market segments within the region. Formulate creative value propositions and strategies to gain access to, and contract clients/leads working in these markets
    • Network, build partnerships and contract internally with different Product Providers, SPF Distribution and other key stakeholders to enable the execution and support of the geographical area’s strategy
    • Provide support to the Branches in implementing the service and sales strategy for all walk-in clients.
    • Provide regular feedback to the Provincial General Manager.  
    • Play an active role in providing input to the development and implementation of Client Satisfaction tools/indices.  

    People Management:

    Recruitment and Selection:

    • Ensure that high potential talent is sourced and selected into the area to support the vision and talent succession needs
    • Retention of staff as a business imperative

    Diversity and Transformation:

    • Embrace transformation in the area. Promote and communicate transformation as a key strategy within the area and support initiatives to achieve DTI targets and EE Targets
    • Align HR practices and decisions within the area, with respect to recruitment and promotion of staff, to support transformation targets
    • Recruit, groom and develop branch consultants and Management into the business for future succession planning

    Train, Coach and Mentor Staff:

    • Ensure all direct reports have development plans, discussions and are suitably trained for their positions
    • Ensure there is ongoing and robust vesting and development of branch consultants within the designated area
    • Ensure that direct reports are coached, developed and motivated to become productive and vested as soon as possible
    • Act as mentor to key staff within the area

    Performance Contracting and Management:

    • Undertake effective performance contracting with all direct reports (Scorecards)
    • Ensure updated job profiles, competency models and KPA documents for all staff
    • Update and manage annual and sick leave  
    • Achieve EE appointment/promotion ratios 
    • Undertake staff career development and talent retention strategies

    Qualification and Experience:

    • Grade 12 / Matric
    • A business-related degree or diploma qualification or related field (an advantage)
    • FAIS Accredited Long-term Insurance (Funeral) and Lending
    • Passed FAIS Regulatory Examination (RE1)
    • Continuous Professional Development (CDP) complaint 
    • Meet al Fit and Proper requirements.
    • Meet all the requirements for each Class of Business.
    • At least 5 years related experience in the following but not limited:  3 years or more Long-term and or Lending experience in a sales and servicing capacity.
    • A strong track record of success with prior experience in a retail branch distribution role

    Knowledge and Skills:

    • Sound Financial Services experience at a middle management level 
    • At least 3 years Sales and Distribution exposure
    • At least 3 years sound management and leadership experience
    • Insurance and Financial Sector Industry
    • Comprehensive Long-term and Lending Product Knowledge
    • FSCA and Prudential Authority Framework and Requirements
    • FAIS and Consumer Acts
    • POPIA, AML, KYC to mention a few
    • Basic understanding of underwriting discipline
    • Insurance and Financial Sector Regulatory bodies
    • Ombudsman (Long-term Insurance)
    • National Credit Act and Regulatory Authority

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Sanlam Group on careers.sanlamcloud.co.za to apply

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