Assistant Brand manager Digital Marketing at Colgate-Palmolive

Scope Of Responsibility

• This position leads the ecommerce marketing initiatives and provides assistance to the brand teams in delivery of all digital media programs and actions.

Responsible for:

• Initiate and lead ecommerce brand marketing initiatives
• Working with brand teams and agency in supporting all digital media activities & creating content for all digital assets
• Working with the brand teams on search engine marketing and developing search engine optimized brand websites,via working closely with local and global media agencies
• Keeping up with the latest developments in the field of digital marketing and social media
   

The Individual
Education

• A minimum of a Bachelor's or similar degree is required- Marketing/ Economics/ Business management,
• Digital Marketing related Qualification

Experience Required

• A proven track record of performance, with adequate exposure with increasing Marketing/Customer Marketing/Customer Development/ Sales responsibility and strong relationships his/her with customer(s)
• Working in e-commerce in either of the formats with clear operational responsibilities
• Fluent English
   

Essential Skills/Attributes

• Self Awareness and personal impact
• Result driven
• Strategy / Vision
• Proactivity in terms of business development opportunities
• Consumer/ Customer Focus
• Must be analytical and Innovative.
• Communication skills.
• Team Building skills.
• Influence/Negotiation Skills
• Computer Literacy: Google Suite, SAP
   

Desired

• Previous experience working in a matrix environment
• Knowledge of Digital marketing
   

Competencies
Consumer Marketing

• Promote “Marketing Excellence” through consumer, shopper, customer focus and awareness of leading edge marketing skills and practices.
• Assess how advertising media and promotional practice activities deliver brand/category goals.
• Formulate action plans to deter competitive moves.
• Manage advertising development and media planning.

Integrated Marketing Communications

• Helps to develop clear and persuasive strategies and campaign ideas
• Executes with creative excellence using relevant touchpoints in a well-integrated campaign

Strategic & Creative Thinking

• Recommend innovative ways to improve established ways of doing things.
• Utilize brand/category information from other CP markets/categories and Global Business Development.
• Maintain an external mentality with awareness of outside world events and competitive information.

Cross-Organizational Relationships

• Seek commitment to team agreement and demonstrate networking skills with other departments when completing projects.
• Identify and mobilize the resources needed for marketing plan development and execution.

Business/Financial Analysis

• Support estimates of brand sales and market shares upon which brand budgets
• Continually strive to meet all business and budgetary goals both annually and quarterly.