Assistant Brand Manager at RCL Foods

• The ABM will support the Brand Manager to drive growth of the brand within the Pet category through execution of the annual brand plan activity that has a consumer centric approach to communication and innovation for the brand.

Minimum Requirements    
Minimum Requirements:

• Marketing Related degree or diploma
• 1-3 years relevant experience in a similar role and environment
• Ideally with some FMCG experience

Key Skills:

• Strong digital marketing expertise.
• Strong people management skills – to enable strong collaboration with internal and external functions 
• Strong administration skills and Microsoft skills (Excel, PPT etc)
• Good ability to communicate across the business and across levels of authority 
• Pro-active work ethic and growth mind-set

Duties & Responsibilities    
Brand Communication Support:

• Provide support to the Brand Manager in his/her role.
• Contribute to the development and execution of the annual brand strategy.
• Play a key role in brand guardianship – ensuring all communications and materials adhere to brand guidelines
• Execute and project manage agreed activities emanating from the marketing strategy and brand plans across a range of channels.
• Conduct brand audits and competitor reviews for annual brand planning process
• Develop agency briefs and manage some interaction with agencies and partners, including RCL FOODS internal in-house Studio
• Assist in the identification and development of brand building ideas.
• Support the management of digital content creation and social media content 
• Closely monitor and analyse sales volumes, market share trends and competitive activity.
• Budget management and monthly tracking
• Campaign reporting and optimisation and share and present learnings with broader marketing team when appropriate

Brand Innovation Support:

• The marketing strategy and brand plans across a range of channels.
• Project management and leadership of small and medium innovation projects (quantified by the business as bronze, silver)
• Co-project lead big innovation projects (Gold and platinum)
• Work closely with project management team of specialists on BOSCARDS and Gate document process

Stakeholder Management:

• Work closely with Customer & Customer Marketing team on execution of in-store initiatives and promotions
• Work closely with CMI team to leverage consumer insights to support execution of marketing plans
• 3rd party agencies and in house studio

Administration:

• Administer and manage budget, raising POs, invoices
• Manage NPD gate documents and process
• Maintain and safeguard records, reports and NPD files.

KPI’s:

• Efficacy of support to the Brand Manager
• Performance against standards and targets

Information Analysis, Management and Reporting:

• Build trade insights through regular trade visits and interaction with Customer team
• Build relationships with agency partners and assist with day-to -day management of account and campaigns

Deadliine:25th August,2025