B2B Social Media Consultant (GGC Africa - Remote) at TransUnion

What You'll Bring:

• At least 4 to 5 years’ experience working within a social media or content marketing role, preferably in a B2B environment.
• A good understanding of wider digital marketing principles.
• A strong interest in using technology and software to increase efficiency.
• An appreciation of visual communication.
• An appreciation of digital, social and content strategies.
• Must have degree.

Impact You'll Make:

• Use social media to drive high-value clicks, engagements and leads.
• Create and maintain a content calendar with a good, consistent cadence of posts.
• Publish/schedule social media posts through Sprinklr, our social media management tool.
• Set up and manage campaign-based and always-on paid campaigns across social media channels.
• Monitor inbound social, specifically as it relates to comments linking to interest in products, solutions or thought leadership material.
• Manage social media tasks in project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on time delivery of campaigns.
• Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience through the smart usage of hashtags, sponsorship and advocacy.
• Provide guidance and social media training to colleagues across the business (including, but not limited to sellers).
• Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc. — and ensure copy goes through the necessary reviews to ensure it is error-free.
• Adopt and work with new platforms and approaches as required.
• Ensure social content aligns to our style guides and always ties back to our brand messaging.
• Strictly follow and manage social media processes and policies.
• Create social media measurement dashboards and reports that highlights performance metrics and key outcomes, including ROI metrics.

Main Purpose of Role

• Partner with head of social media to define performance-driven social media strategies, consolidate learnings and provide recommendations from insights for dissemination across the organization.
• Develop and execute tailored social media campaigns in the UK market supporting the B2B marketing team.
• Help TransUnion have an impactful social media presence through organic, paid and advocacy, positioning us as a source of relevant company news, insights and updates.
• Ensure our social media activity follows best practices, helping our B2B marketing and sales teams achieve their goals.
• Create awareness of the TransUnion brand and solutions and generate leads while protecting, and furthering, the brand.
• You will be responsible for the day-to-day execution of social campaigns; ensuring maximum impact.
• Support UK stakeholders on social media by providing training and managing the company’s employment advocacy program (curate content, write copy, onboard new users and maintain engagement).
• You will support the head of social media in executing on the global social media strategy.

End Date: July 30, 2025