Brand Coordinator - Parow at TFG (The Foschini Group)

JOB DESCRIPTION

An exciting opportunity has become available for a self-motivated, assertive, and energetic individual within the TFG Connect team (part of TFG Value Added Services division). The main purpose of the role is to co-ordinate the portfolio’s marketing/product initiatives (MTN postpaid contracts and TFG’s MVNO) with a key focus on campaign management. 

Responsibilities:

• Brief in multiple campaigns (email; SMS; telemarketing; digital etc.) and manage the execution process.
• Campaign analysis, tracking and interpreting results.
• Data analysis and campaign reporting.
• Maintaining current products in stores and overseeing the distribution channels.
• Identifying new opportunities to grow existing products.
• Influencing and negotiating with internal and external business partners/providers.
• Ensuring that strategies are implemented as per the marketing plan.
• Providing strategic support to the Brand Manager and Commercial Manager.
• Providing support, the call centre sales team and Sales Co-ordinator – specifically in terms of call centre   initiatives and telemarketing.
• Assisting with internal communication (head office and staff).
• Assisting with external communication (customer) and marketing creative (store, digital, website etc.).
• Assist with the creation and circulation of promotional marketing material including but not limited to print magazine advertising, social media and digital media.
• Assisting with the communication and marketing material both internally (i.e.: Head Office) and externally (e.g.: Stores).
• Managing events in the call centre including incentive drives, competitions etc.
• Managing the content for social media and managing the execution process (liaising with TFG brand teams and digital partners etc.).
• Assisting with digital marketing opportunities.
• General office administration and adhoc tasks.

Requirements:

• A tertiary qualification in Business Management, Marketing Management or similar.
• At least 3-4 years relevant marketing experience in a marketing, sales or call centre environment (preferably at TFG).
• Cellular/mobile industry experience preferable.
• Strong project management skills.
• Excellent numerical skills and the ability to present data (excellent command of Excel is essential).
• A strategic thinker with strong analytical and forward-thinning skills.
• Ability to work in a highly pressurised environment.
• Ability to persuade, influence and present information at all levels.
• A passion to drive sales in a target driven environment.
• To be computer literate (MS Office: with Advanced Excel).
• Experience in managing and co-ordinating multiple projects simultaneously.
• Experience within the TFG Value Added Services (VAS) space at a Co-ordinator level will be a distinct advantage.