Brand Manager - Brackenfell at Shoprite Group of Companies

Purpose of the Job    

As a Brand Manager within our Marketing Department, you will play a pivotal role in shaping and enhancing our brand identity across all franchise locations and segments. The successful candidate will be responsible for developing and executing comprehensive brand strategies that resonate with our target audience, drive customer loyalty and to ensure sustainable customer growth, and contribute to the overall success of the business. 

Job Objectives    

• Research the customer market continuously to bring forth best practices
• Be aware of current economic and social economy trends and be an effective advisory towards the business 
• Identify, develop, and evaluate marketing strategy ie knowledge of establishment objectives, market characteristics, cost and markup factors, communications and endeavors with the annual Brand strategy in terms of look, price and product offering
• Ensure we are competitive in our marketing in all divisions - throughout all segments
• Measure the effectiveness of the marketing plan through continuous analysis and reporting
• Complete and advise on monthly executive summaries for plus one financial meetings
• Ensure that all media selections are efficient and complies with the brand strategy and company policy
• Coordinate and participate in promotional activities and trade shows, ie working with developers, advertisers, and production managers to market products and services
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections
• Manage all budgets end-to-end
• Determine customer segmentation, evaluate potential customers and determine and communicate preferred customers and suppliers
• Network, build and maintain relationships with customers and suppliers
• Foster a sustainable relationship with internal business clients/stakeholders and brand agencies
• Ensure related communication is updated on key channels including all social media platforms
• Establish and verify competitive situation that benefits OK Franchise Division in the market
• Ensure availability of sales and marketing infrastructure
• Develop and maintain service level agreements end-to-end

Qualifications    

• Bachelor’s Degree in Marketing or applicable field – (essential). 
• Postgraduate Degree - (Preferred)  

Experience    

• 10+ years of experience in a Marketing environment with advanced knowledge and experience with complex project delivery success – (essential). 
• Experience in Brand Management, Marketing, Advertising in a retail space – (essential) 

Knowledge and Skills    

• Strong analytical and communications skills, creative thinking and a deep understanding of consumer behavior – (essential) 
• Solid leadership of multi-disciplined/skilled delivery teams – (essential) 
• Solid experience building and good relationships including Executive level stakeholders – (essential).