Brand Manager - Johannesburg at AVI Limited

Line Manager: Marketing Manager

Key Performance Areas:

Deliver performance targets for portfolio across all target brands     

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required
• Budgeting & forecasting

Deliver local portfolio and brand strategy      

• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning – Identify how our brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy

Deliver consumer communication strategy    

• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/Review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating our brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend

Management of all New Product Development projects

• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings

 Qualifications : 

• A completed commercial degree majoring in Marketing, Business Management or similar

Experience :

• A minimum of 2 - 3 years’ brand and marketing experience gained in an FMCG environment
• Knowledge of IRI / Nielsen data required

 Knowledge:

• SAP is advantageous
• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• Strong focus on analytical skills (turning data into actionable insights)
• Knowledge of consumer, trader, customer, and shopper
• Project management knowledge or expertise
• Innovation Management
• Advertising experience from briefing to execution
• High levels of numeracy
• Ability to travel essential

 Competencies:

• Thinking analytically
• Interpreting data
• Building relationships
• Embracing change
• Working together
• Attention to detail
• Maintaining productivity
• Taking initiative

Closing Date 07 June 2023