Brand Manager at SMD Technologies

SMD Technologies, the home of Volkano is looking for a strong junior brand manager to assist in the management of three of our new and fastest growing brands. The role of the brand manager would involve overseeing a wide array of business functions including sales, developing communication channels, training of sales teams, product development, promotions, and market research.

Roles and responsibilities include, but not limited to:

• Conduct consumer and market research
• Identify how our brand is currently positioned in the market
• Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
• Test new strategies for driving customer value
• Performance monitoring, outlier diagnosis and management
• Champion opportunities to consistently improve the “Brand” experience
• Drive customer retention, and switch from competitor brands
• Map the customer journey and identify opportunities to proactively intervene on the client's behalf
• Develop listening points in the customer journey, define and segment the customer base.
• Develop and implement customer experience strategies,
• Reviewing and pulling insights from analytics and data. Segmenting customers and audiences into meaningful groups
• Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems. Anticipate consumer trends and keep brand up to date
• Team alignment and collaboration to deliver on customer experience objectives. Communicate our brand personality internally and align company around foundational ideas
• Brand blueprint/DNA ownership and maintenance
• Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, implement, monitor, and iterate based on customer experience and response.
• New representative brand onboarding
• Training on key sales points on product ranges

Requirements:

• Organised
• Creative
• Trend Savvy
• Ability to adapt in a fast-paced, changing growth environment and to work independently
• Focused and responsible
• Excellent communication skills
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
• Strong problem-solving skills
• Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
• Clinical analytical skills
• Digital and social media marketing insights advantageous

Required qualifications:

• Degree in Marketing or Sales
• Any other relevant degree

Desired experience:

• 2 – 3 years relevant working experience

If at any point should you not hear from us within 3 weeks, please consider your application as unsuccessful.