Brand Manager- UI at Unilever

JOB PURPOSE

• The Brand Manager will be responsible for driving brand growth and executing marketing strategies for key brands in South Africa, including Lux, Rexona Clinicals, and Axe Deodorants. This role requires a strategic thinker with strong execution capabilities, a deep understanding of consumer behaviour, and expertise in digital and BTL marketing. A key focus will be strengthening brand performance and delivering impactful marketing initiatives in collaboration with regional and global teams.

WHAT YOUR RESPONSIBILITIES WILL BE

Brand Strategy & Growth:

• Develop and execute brand strategies to deliver market share and profitability targets.
• Lead brand growth initiatives for key brands in South Africa, in collaboration with global teams.

Innovation & NPD Management:

• Support and manage new product developments (NPDs) across relevant brands.
• Ensure timely execution of product launches and marketing campaigns.

Marketing Campaigns:

• Plan and deliver integrated marketing campaigns across digital, social media, and BTL channels.
• Monitor campaign performance and optimise for maximum ROI.

Cross-functional Collaboration:

• Work closely with global brand teams, local marketing, sales, and supply chain to ensure seamless execution.
• Manage agency relationships for creative development, media planning, and activation.

Market Analysis & Insights:

• Analyse market trends, consumer insights, and competitive landscape to inform strategic decisions.
• Prepare regular performance reports and recommend corrective actions where needed.

WHAT YOU WILL NEED TO SUCCEED

EXPERIENCES & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field.
• 5–6 years of experience in brand management with proven success in FMCG or personal care categories.
• Strong expertise in digital marketing, social media campaigns, and BTL activations.
• Excellent project management and stakeholder engagement skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

SKILLS

• Strategic thinking and commercial acumen.
• Creativity and innovation in marketing execution.
• Strong communication and influencing skills.
• Data-driven decision-making.