HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused...
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Brand Manager White Spirits - Sandton Gauteng or Cape Town Western Cape
Further developing, in conjunction with the Senior Brand Manager, the brands’ strategic positioning with particular emphasis on the brand strategy, brand communication & media strategy, and channel execution strategies
Contributing to the planning cycle by providing strategic input into long term plans, using all tools necessary to understand consumer & customer motivations and ensuring brand equity and market share development
Work with the Channel Managers and Regional Trade Marketing Managers to support the development of a visibility & incentive toolkits to reinforce iconic brand assets & keep the brand top of mind
Direct and liaise with the Channel & Commercial Teams across On-Trade, Off-Trade and eCommerce
Work with the Events and Activations (HQ & Regional) teams to bring the brand to life in the market with fit for consumer events/activations/experiences
Managing the evaluation of the brands’ performance using all available tools in conjunction with regular trade and customer visits including regular attendance at relevant consumer connections
Managing the brands’ packaging development with focus on improving costs in conjunction with Supply Chain. Working with internal and external brand owners to ensure appropriate marketing mix including pack design and developments
Influencing and developing the innovation strategy for the brand
Zero Based Budgeting and Rolling Forecasts - Managing, controlling and reporting on the brand budget
Management of Brand renovation projects, liaising with Innovation, Finance, Supply Chain and Commercial colleagues to bring new SKUs to the market’
Any other duties assigned from time to time
Critical Experience:
A Bachelor's Degree (preferably in business/marketing) with at least 3 years experience in a marketing role
Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development
Be self- motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels
Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment
Display strong leadership skills with capability of using a range of leadership styles to engage key stakeholders, groups, teams and individuals
An effective communicator with capability to establish a strong collaborative way of working across the business to generate winning solutions
Proven agency management
A creative mind with a passion for crafting exceptional brand experiences
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