Campaign Planner - Pepkor Lifestyle Retail - Sandton at JD Group

Key Responsibilities:

• Campaign Development: Develop and execute comprehensive marketing campaigns across multiple channels (digital, social, email, event).
• Target Audience Analysis: Conduct market research and analyze customer data to identify target audiences, preferences, and behaviors.
• Marketing Strategy: Collaborate with cross-functional teams to develop marketing strategies aligned with business objectives.
• Budget Management: Manage campaign budgets, track expenses, and ensure ROI-driven investments.
• Performance Analysis: Monitor campaign performance, analyze results, and provide data-driven insights for future campaign optimization.
• Stakeholder Communication: Communicate campaign plans, progress, and results to internal stakeholders, including sales teams, product managers, and executive leadership.
• Sales Alignment: Collaborate with sales teams to ensure campaign messaging, positioning, and tactics align with sales strategies and objectives.

Qualifications:

Essential:

• Bachelor's degree in marketing, business or related field.
• Proven experience as a Campaign Planner or similar role in a marketing or advertising agency.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• In-depth knowledge of digital marketing channels and metrics.
• Proficiency with marketing analytics tools and platforms.
• Experience with data analytics and interpretation, including familiarity with tools such as Google Analytics.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced and dynamic environment.

Desirable:

• Experience in sales or sales support roles.
• Certification in marketing, such as Google Analytics Certification and UX.