Category Development Manager - Johannesburg at Diageo

Job Description :

• The role has an expert view for the entire country on the trends, insights and competitive intelligence for all categories that Diageo plays in. Key to this role is defining and developing the category strategy at the point of purchase, identifying and implementing category growth drivers and ensuring profitable collaboration with customers.
• Have the ability to codify and deliver amazing category growth stories. This role will involve the leadership of the customer facing category growth story and own the capability interventions required for our Commercial teams to use.

Accountabilities:

• Lead the development of Category Strategies and influence retailers to implement recommendations tailored to their specific needs.
• Develop, deliver and execute the effective external category selling stories, tailored by customer as required, to support new category growth initiatives with key customers.
• Translate shopper and category insights into concrete and actionable business recommendations incorporated in Category Management initiatives.
• Plays a key role to participate in Customer teams JVC projects and develops, aligns and executes category growth initiatives.
• Owns the quality, scale and productivity of key category growth drivers as agreed with key customers.
• Leads the development of planograms and/or assortment (ranging) for specific customers/formats/channels as per business needs.
• Drive in store excellence agenda and manage picture of success Actively cooperates inside the team, with other departments, and external stakeholders (Research agencies, Customers) enabling business improvements regarding own scope of work Works closely with Key Accounts, Marketing and CP&A to turn category insights into actions.
• Develops and owns the category part of all Innovation propositions to include range, layout and adjacency recommendations.