Job Opportunities at Diageo

Job Description :

• The role has an expert view for the entire country on the trends, insights and competitive intelligence for all categories that Diageo plays in. Key to this role is defining and developing the category strategy at the point of purchase, identifying and implementing category growth drivers and ensuring profitable collaboration with customers.
• Have the ability to codify and deliver amazing category growth stories. This role will involve the leadership of the customer facing category growth story and own the capability interventions required for our Commercial teams to use.

Accountabilities:

• Lead the development of Category Strategies and influence retailers to implement recommendations tailored to their specific needs.
• Develop, deliver and execute the effective external category selling stories, tailored by customer as required, to support new category growth initiatives with key customers.
• Translate shopper and category insights into concrete and actionable business recommendations incorporated in Category Management initiatives.
• Plays a key role to participate in Customer teams JVC projects and develops, aligns and executes category growth initiatives.
• Owns the quality, scale and productivity of key category growth drivers as agreed with key customers.
• Leads the development of planograms and/or assortment (ranging) for specific customers/formats/channels as per business needs.
• Drive in store excellence agenda and manage picture of success Actively cooperates inside the team, with other departments, and external stakeholders (Research agencies, Customers) enabling business improvements regarding own scope of work Works closely with Key Accounts, Marketing and CP&A to turn category insights into actions.
• Develops and owns the category part of all Innovation propositions to include range, layout and adjacency recommendations.

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Purpose of Role

• To build the Reserve Brands in these leading influencer outlets & accounts, delivering perfect luxury execution of the sales drivers (365 Essentials) across every consumer touchpoint within every target outlet.
• This is a dedicated sales resource to drive equity and sales of the Reserve spirits portfolio by partnering for profit with the TLA/Pacemaker universe (on and off trade, as per in market RTC segmentation).

Top Accountabilities

• Deliver equitable and long-term business relationships with all touch points in each of the leading influential TLA/Pacemaker customers (target min 30 per sales exec)
• Develop joint account plans for these customers that deliver and brilliantly execute the brand plans for targeted and agreed priority Reserve brands by outlet, based on rigorous consumer segmentation
• Collaborate with these customers to create and deliver tailored trade marketing programs that fit with customer needs, whilst adhering to global execution guidelines for the 365 Essentials (e.g., menus, parties and events, exclusive visibility, POS, promotions, etc.)
• Be the established and indispensable industry authority for each customer, to become increasingly influential within the outlets
• Create memorable experiences for consumers through our customers by working closely with the Reserve Consumer and Customer Marketing teams to create and deliver flawless execution of the joint Reserve / Account plan
• Own the total commercial relationship within each outlet, taking full responsibility for the outlet’s sales, NSV and promotional efficiency (NRM).

Qualifications and Experience Required

Qualifications

• Drivers license
• 3 year diploma/degree will be advantageous

Experience

• 2-3 years sales experience essential, preferably in the FMCGG/beverage industry
• Must have developed expertise in the drinks industry and have in-depth category and product knowledge (intrinsic knowledge of cocktails an advantage)
• Previous experience in luxury selling (e.g., Super-Premium spirits, premium wine / champagne / top end F&B experience) an advantage

Key Skills

• Commercially strong with a good understanding of how luxury brands operate in the trade
• A passion for luxury and Reserve with an understanding of competitors, distributors and key customers:  their businesses and their shoppers / consumers in the Reserve universe
• Strong account planning, selling and negotiating skills
• Strong relationship skills: proven ability to influence, persuade and network
• Good communication skills – both written and verbal; particularly strong presentation abilities.