Chief Marketing Officer at Lulalend

As the Chief Marketing Officer at Lula, your role will involve:

Brand Marketing

• Develop and execute brand strategies that position Lula as the leading fintech partner for SMEs.
• Ensure brand consistency across all customer touchpoints and communication channels.
• Lead initiatives that build brand awareness, trust, and long-term affinity.

Performance Marketing

• Own and execute Lula’s performance marketing strategy across paid channels, including channels such as Google, Meta, and LinkedIn.
• Develop and optimise CRM strategies across email, push notifications, and other direct channels.
• Manage the performance marketing budget and forecasting to drive efficient and scalable growth.

Product Marketing

• Lead go-to-market strategies for new product launches, ensuring alignment with customer needs and business priorities.
• Partner with product teams to define messaging, positioning, and value propositions.
• Drive product adoption and retention through targeted, insight-led campaigns.

Content Marketing & Community Management

• Develop content strategies that inform, inspire, and engage Lula’s core audiences.
• Oversee the creation and distribution of high-quality content across blogs, social media, email, and owned channels.
• Use storytelling to clearly articulate Lula’s value proposition and mission.

Strategy & Insights

• Use customer insights, market research, and performance data to shape strategy and campaigns.
• Track, measure, and report on key marketing metrics—driving continuous optimisation.
• Build data-driven marketing plans to deliver against KPIs across awareness, consideration, and conversion.

Leadership

• Build, lead, and mentor a high-performing, multidisciplinary marketing team.
• Foster strong collaboration across product, sales, customer success, and leadership teams.
• Champion a culture of creativity, accountability, and continuous learning.

THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR

• Grade 12 achieved
• Degree in relevant field would be highly advantageous
• Proven experience (7+ years) in marketing, with a strong focus on brand, performance, content, and product marketing.
• Experience working in the SME or finance space is highly desirable.
• Experience and knowledge in the use of martech tools (Segment, Iterable, etc.).
• Experience in attribution tracking and modelling.
• Track record of creating high-impact strategies that drive awareness, consideration, and conversion.
• Strong analytical capability with a data-driven approach to decision-making.
• Excellent leadership and team-building abilities.
• Superior communication skills, with an aptitude for storytelling and persuasive messaging.

THE COMPETENCIES WE’RE AFTER

• Creative mindset and ability to effectively execute on ideas
• Confident communicator who can persuade and inspire others across various communication channels
• Resilience and the ability to face and overcome challenges within a fast paced and growing organisation
• Critical thinking and the ability to challenge the status quo
• Team player who collaborates effectively with others across the organisation, at all levels, to solve problems effectively
• Self motivation and the ability to operate independently and take initiative without being asked to