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  • Posted: Nov 5, 2019
    Deadline: Not specified
  • In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
    Read more about this company

    Commercial Planning & Activations Specialist

    The role supports the CP&A Manager in delivering the tools and support materials to drive brilliant execution within the channel and/or customer. Aids in setting the channel specific brand and category execution guidelines and standards, this is completed for the entire Country respective to where Field Sales, Account Management and Distributor teams exist.
    The role tracks and evaluates channel instore execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.

    Top Requirements

    Execute the Integrated Business Planning calendar

    • Ensure a robust operational understanding of the channel outlet profiles and types that this enables ownership of the Commercial Standards (Outlet Execution and Customer Planning) implementation. Demonstrate operational thinking in building the short term (12 month) channel plan based on current market trends in line with the internal organisational opportunities.

    Execute and drive the Brilliant Execution Process

    • Supports CP&A Manager on driving a transformational change focused on delivering flawless planning and execution through an effective cycle brief process.

    Establishing competitive advantage through customer marketing expertise

    • Demonstrate operational excellence and discipline to deal with multiple projects that run concurrently in a systematic manner.

    Targeted Trade Investment that maximises ROI

    • Have strong analytical skills to unearth insights behind data and propose solutions or initiatives to aid Diageo business growth. Demonstrate individual accountability to see tasks executed with rigour and discipline with a basic understanding and business application to baseline financials and measurement thereof. Competent budget management and tracking A&P and trade spend highlighting its evolution to CP&A Manager and is responsible for preparing activities Pre & Post M&E. Supports CP&A Manager to execute the activity calendar ensuring we have effective promotions and a winning mix of brand and category activity to drive business performance with customers/channel and all deliverables are OTIF.

    Simple, effective decision making and clarity of accountabilities

    • Tracks channel instore execution compliance of cycle activity plans and promotional plans against well-defined Execution Scorecard metrics. Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.


    Qualifications and Experience Required

    • Suitable degree
    • Driver’s license


    • Between 2-3 years of experience in sales and/or customer marketing/trade marketing areas with a clear understanding about how the total sales organisation operates and how to drive its effectiveness

    Key Skills

    • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
    • Strong analytical, presentation and project management skills.
    • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
    • Excellent knowledge of Microsoft PowerPoint and Excel.

    Method of Application

    Interested and qualified? Go to Diageo on to apply
  • Send your application

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