In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
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The role supports the CP&A Manager in delivering the tools and support materials to drive brilliant execution within the channel and/or customer. Aids in setting the channel specific brand and category execution guidelines and standards, this is completed for the entire Country respective to where Field Sales, Account Management and Distributor teams exist.
The role tracks and evaluates channel instore execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.
Execute the Integrated Business Planning calendar
Execute and drive the Brilliant Execution Process
Establishing competitive advantage through customer marketing expertise
Targeted Trade Investment that maximises ROI
Simple, effective decision making and clarity of accountabilities
Qualifications and Experience Required
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