Communications Specialist at Fidelity Services Group

Overall purpose of the job – communications:

• Influence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility
• Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR - change behaviour, attitudes and opinions
• Craft, design and execute regional communications plans aligned to marketing for the respective regions
• The incumbent will source and distribute good news stories, new products, suburb and/or market specific information, general communications and alerts via various mediums to customers, the media and other interested parties
• Develop and distribute communication material via appropriate platforms – email, social, SMS, digital creation (experience with CANVA advantageous) etc.

Main duties:

• Coordinate all above and below the line marketing and communications activities in locations of responsibility, ensure share of voice in the regions
• In alignment with the national marketing and communications strategy, plan and implement promotional campaigns
• Ensure regular reporting on success of regional communications activities
• Ensure a consistent brand experience at all touchpoints
• Manage and work closely with PR agency to increase share of voice, reporting, best practices and insights
• Build on media relations
• Media monitoring
• Collaborate with the business on PR and marketing regional specific plans
• Assisting with crisis communication planning to ensure timely and effective responses to potential issues.
• Investigate appropriate communication platforms utilised by communities, cities or on a national basis for distribution of communications
• Identify suburb specific communication tools and partner with community leaders to utilise tools to communicate key messages that ultimately drives customer awareness of the brand, our activities and capabilities
• Segment customer base to appropriately define target audiences for optimal relevance of communication
• Grow awareness, liking and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning and positive communications initiatives
• Formulate communications policies that aid in representing the organisation to customers, stakeholders
• Manage, distribute and analyse customer satisfaction surveys
• Take on additional communication projects as required
• Compile relevant and accurate internal communications
• Develop, deliver and manage regular social media and WhatsApp collateral to grow both brand awareness and brand positioning

Minimum qualification and experience:

• B-degree in Communications – minimum criteria
• Minimum 7 years’ as a corporate Communications Specialist
• Agency experience advantageous