Content Marketing Manager, Product at Superside

WHAT YOU’LL DO 

• You consider yourself a marketer, first. You have an eye towards what content to produce and know how your content is performing, so you can tweak your output/production accordingly
• You’ll be leading content strategy and production touching 3 key areas: middle of funnel content for our blog and website, Sales enablement content and where necessary supporting our messaging and positioning initiatives. Examples include ‘convince and convert’ style blog posts, case-studies, how-to video content, product tours and demos that showcase our capabilities and our product, as well as revisions to various documents and decks used by sales and customer success, as well as landing page copy. You will co-own our overall video/YouTube strategy along with our Senior Content Marketing Manager and will focus on white-space ‘How-to’ content primarily to attract, teach and retain relevant buyer personas 
• Consult with customers and end-users to actively identify high potential opportunities to incorporate into our content strategy
• Deeply understand customer needs and create resources that can be used by the sales team further up the funnel
• Work with our sales and customer success teams to source testimonials, customer referrals, customer stories, low-fi videos and more for use across our digital channels
• Run weekly, monthly reports, in-depth analysis of your content’s performance and how it contributed to awareness, leads and so on
• You will build and maintain relationships with a network of subject matter experts and influencers, and effectively work with them for co-marketing purposes. This is an important part of content marketing and could really help us scale reach 

INTENDED CAREER PATH

Director of Product Marketing OR Director of Content Marketing. We feel that this role is equal parts marketing and content development.

WHAT YOU'LL NEED TO SUCCEED

• 5+ years of experience in various Content Marketing or Product Marketing roles
• You’ve worked in marketing at an agency or a SaaS/tech company, and are more than familiar with the goals of demand gen and product marketing in this context
• You are used to working closely with demand gen and sales 
• You are used to doing some market and competitor research, and developing an understanding of what makes our buyers tick
• You can run a tight, rigorous process and can manage multiple projects and stakeholders through reviews and approvals
• You are good with a high degree of flexibility and ability to navigate ambiguity
• You possess the desire to roll up your sleeves, execute, and create scalable processes within a growing company
• You are self-motivated and will constantly seek out ways to help the company with reach and efficiency
• You are a strong writer and storyteller, and can preserve the story of another writer to craft a compelling narrative while policing voice and tone

 WHY JOIN US? 

• We are a global company with 140+ subscription customers worldwide and are experiencing strong revenue growth. You will be exposed to all aspects of a business in startup-mode and scaling quickly 
• We’re 100% distributed, so you can work from anywhere in the world
• We value employee development; and offer mentorship, meaningful work and many opportunities to step up and lead
• See something you want to improve? Awesome. We’re a flexible and collaborative team that is always learning and growing
• The whole company is closely connected and aligned. We function in a trusting environment, while seeking the truth in an ego-free manner
• We’re just the right size. Not a small startup and not a corporate entity either 
• We have a strong social mission. Your impact will extend beyond just the success of the company by making real-world improvements to fair wages and putting design and creative at the forefront of marketing