Coordinator II: Social Media Marketing (P8) (University Relations Division: Marketing & Brand Department) (Re-advert) at University of Johannesburg

Job Purpose:

• The Social Media Coordinator implements and manages the University’s social media programme to strengthen brand reputation, increase stakeholder engagement, and support institutional objectives. The role develops and executes social media strategies, creates and manages content, monitors and measures performance, supports marketing campaigns, and provides real-time coverage of university activities and events.

Responsibilities:

• Compile, manage and implement the social media content plan aligned to the objectives.
• Strategically work with the faculties and ensure social media coordination.
• Strategic technical knowledge of social media platforms, metrics and tracking are essential to research and implement.
• Strategically engage in project management and organizational programs.
• Ensure the changes are managed multiple deadlines are met, think strategically, creatively, and innovatively in the best interest of the university is required.
• Understanidng of Analytics and using such information to improve engagements.
• Monitor social media to protect University’s reputation.
• Measure performance indicators and report on such.
• Implement social media best practices.
• Participate in planning marketing projects or events that are tailored to UJ’s main audiences: learners, parents, teachers, employers, academics.
• Design, update, create and produce social media marketing materials which promote marketing projects. 
• Ensure that social media programmes are in line with the current campaign (banners, brochures, adverts, social media banners, web banners etc).
• Provide marketing support service to various departments (community outreach programmes/ conferences) to ensure adherence to corporate marketing.
• Build mutually beneficial collaborations with internal stakeholders; maintain an internal network within UJ and the Faculties to promote the position of the faculty.
• Promote student enrolment to ensure sustainability of the faculty, programmes and the University.
• Ensure adherence to University CI.
• Select and book above-the-line media for social advertising campaigns that are budget aligned and specially targeted at audiences.
• Support print, radio, social media, and online advertisements from marketing materials created that align with overall strategic objectives.
• Effectively manage social media on behalf of the university Marketing and Brand office while ensuring faculty alignment with social media best practice and policy.
• Manage any reputational risks associated with Marketing & Branding.
• Ensure compliance with corporate governance principles and adherence to UJ Policies and procedures.

Minimum requirements

• Degree in Marketing or a related field (such as Public Relations, Communications) (NQF level 7).
• 2–3 years' experience in social media marketing and brand management
• Experience in educational institutions
• Knowledge of social media strategy, analytics, digital marketing, and brand management
• Agency experience
• Expertise in multiple social media platforms
• In-depth knowledge of keyword research and Google Analytics
• Familiarity with online marketing strategies and marketing channels

Recommendations:

• Ability to gasp future trends in digital technologies and act proactively
• Ability to deliver creative content (text, image and video)
• Travel required – up to 10%
• Ability to design posts using different design platforms

Competencies and Behavioural Attributes:

• Social media strategy development and execution
• Content creation and digital storytelling
• Social media campaign management and optimisation
• Community management and customer engagement
• Social media analytics, reporting and insights generation
• Trend analysis and application of social media best practices
• Brand building, brand management and reputation management
• Advertising and digital campaign management knowledge
• Strong written, copywriting and business communication skills
• Creative thinking and innovation
• Analytical and data-driven decision-making skills
• Consumer insight and customer-centric approach
• Stakeholder engagement and relationship management
• Collaboration and cross-functional teamwork
• Ability to work independently and demonstrate initiative
• Adaptability and responsiveness in a fast-paced digital environment
• Project management and organisational skills
• Multitasking and prioritisation abilities
• Commercial awareness and business acumen
• Presentation and reporting skills
• Proficiency in digital and social media tools, including Canva, Adobe Creative Cloud, Meta Business Suite and Microsoft Office 365
• Basic understanding of website content management systems (CMS) and digital marketing platforms
• High levels of professionalism, energy and accountability
• Technical proficiency and ability to remain current with digital and online trends
• Ability to influence stakeholders and drive results across teams and external partners

Deadline:24th July,2026