Copywriter | Claremont at Faircape Group

The Role

The prestigious Faircape Group has an excellent opportunity for a talented and creative Copywriter to assist in the execution of marketing briefs and strategy across the Group. The successful candidate will create relevant content in different forms (social media posts, website content, articles, blogs, flyers, videos) for all departments within the Faircape Group. If you would like to work in a fast paced, dynamic environment then apply now! Specific duties include, but is not limited to

Ideation

• Interpret creative briefs and adapt points into persuasive copy concepts
• Proactively research and identify various creative opportunities
• Present copy concepts and final deliverables to internal team, and to management as needed
• Participate in content brainstorms
• Proactively identify creative trends and opportunities
• Using data analysis and Google Analytics to inform your decisions
• Strategising campaigns with the Brand Managers
• Propose copy concepts and present underlying strategic thinking to management

Copywriting and proofing

• Write persuasive, clear copy and tailor content to a wide range of print and digital channels, as well as tie together all elements within a holistic marketing strategy
• Writing different types of copy for a variety of different target markets and clients
• Revise copy based on internal and management feedback/direction
• Create engaging content for our Social Media
• Proofing and editing existing copy and adapting as required
• Use SEO principles to maximize copy’s reach

Qualifications
Requirements

• A tertiary qualification in copywriting and/or advertising

Experience And Knowledge

• 3 years professional copywriting experience, either in-house or within an agency
• Finely honed copywriting skills – ability to write imaginative, creative and original work
• Excellent command of the English language
• Knowledge of copyright and plagiarism legislation

Skills And Attributes

• Computer literate (Google Docs)
• Good conceptual thinker
• Adept at brainstorming relevant, innovative ideas
• The ability to translate a brief/idea into a workable end-product
• Ability to accept guidance and respond well to criticism
• Meticulous with attention to detail
• Hard-working and proactive
• Open minded and adaptable
• Ability to meet tight deadlines and work well under pressure
• A good understanding of writing for digital platforms, including SEO, together with a clear understanding of the user experience
• Be able to work well within a team, as well as independently
• Must be able to multitask

Benefits

• With centrally located and modern offices just across from Cavendish in Claremont, we are offering a salary from R 23,000,00 cost to company.