Creative & Digital Marketing Manager at MCE Electric

• A highly creative, strategic, and driven Creative & Digital Marketing Manager to lead and oversee our marketing, multimedia, graphic design, digital content, and brand initiatives.
• The successful candidate will be responsible for managing the creative and marketing team, driving brand consistency, overseeing digital marketing strategies, coordinating product launches, and ensuring the successful delivery of high-quality visual and multimedia assets across all platforms. This role requires a balance of creativity, leadership, commercial thinking, project coordination, and analytical ability within a fast-paced product distribution environment.

Knowledge & Abilities:

• Strong understanding of branding, digital marketing, eCommerce, and visual storytelling.
• Ability to develop long-term marketing strategies aligned with company objectives.
• Strong analytical skills with the ability to assess campaign performance and optimise results.
• Ability to work cross-functionally with Sales, Procurement, Technical, and Management teams.
• Strong creative direction, conceptual thinking, and problem-solving abilities.
• Ability to coordinate projects and manage team skills.
• Ability to adapt quickly to changing market conditions and business needs.
• Strong communication, copywriting, presentation, and reporting skills.
• Strong leadership and people management skills with experience developing creative teams.
• Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
• Strong attention to detail and commitment to brand consistency.
• Ability to understand and market technical electrical and lighting products effectively.
• Ability to implement AI tools and automation solutions to improve marketing efficiency and content creation.

  Key Responsibilities:

• Lead and manage the marketing team, including the Web Designer, Graphic Designer, and Multimedia Content Creator.
• Develop and implement marketing strategies to increase brand awareness, customer engagement, and sales growth.
• Oversee all digital marketing initiatives, including websites, eCommerce platforms, SEO, social media, PPC campaigns, email marketing, and content marketing.
• Manage and optimise website performance, user engagement, analytics, and conversion rates.
• Coordinate product launches, packaging design, promotional campaigns, and go-to-market activities.
• Create, update, and maintain product catalogues, technical data sheets, and related visual content.
• Oversee multimedia content creation, including graphic design, animations, motion graphics, VFX, photography, videography, and still imagery.
• Ensure brand consistency across all branches, platforms, catalogues, websites, and marketing material.
• Coordinate, assign, and monitor creative workflows and project timelines through Monday.com.
• Manage advertising campaigns and coordinate with external agencies, developers, printers, photographers, and suppliers.
• Analyse market trends, competitor activity, customer insights, and campaign performance to identify growth opportunities.
• Prepare marketing reports and present actionable insights to senior management.
• Organise and execute trade shows, promotional events, supplier launches, and marketing activations.
• Oversee product photography standards, lifestyle imagery, and content accuracy across all platforms.
• Conduct performance management, training, and ongoing development of marketing team members.
• Identify skills gaps and coordinate internal and external upskilling initiatives.
• Manage marketing budgets and ensure maximum return on investment.

Boxes to tick:

• Bachelor’s degree in marketing, Business Administration, or related field.
• Diploma or certification in Graphic Design, Web Design, Multimedia, or a related creative field is advantageous.
• Minimum 3 years’ experience in a marketing management role, preferably within a product-based, distribution, electrical, or lighting environment.
• Experience with digital marketing platforms, SEO, Google Analytics, Google Ads, Meta Ads, email marketing, and social media advertising.
• Experience with eCommerce platforms such as Shopify, WooCommerce, or Magento.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Lightroom.
• Experience with CRM systems, marketing automation tools, and project management platforms such as Monday.com.
• Strong portfolio demonstrating branding, graphic design, multimedia, motion graphics, and creative campaign work.