CRM Manager at ClearScore

• As a CRM manager You will lead the development and execution of our strategy. You will balance driving a step change in our metrics with a continued focus on improving our user engagement and driving revenue through CRM campaigns.
• The CRM Manager - will be our CRM Tech expert, responsible for all technical & ideation aspects of the CRM campaigns across the SA market, including frontend development, design & design systems, templating, campaign architecture, segmentation, data attributes, and events.
• Reporting into the Head of Marketing, your time will be split between planning, delivering and analysing the performance of our integrated marketing activity; You will be responsible for ideation, design (with the support of our internal studio), coding and deploying campaigns through our CRM platform.

What you will be doing:

Campaign management -

• Plan, build, deliver, measure and optimise our user engagement and commercial CRM
• Drive the CRM user engagement strategy to retain our users and deliver next best action
• Develop an in-depth understanding of the customer journey to create beautiful, highly relevant, and personalised CRM.
• Brief and collaborate with ClearScore designers/writers to ensure comms are on brand, effective and accurate/compliant.
• Research and recommend implementations of industry best practice and trends.
• Manage, set up, QA and launch campaigns within mail server.
• CRM product owner - Own our relationship with several key suppliers, arranging weekly check-ins, Quarterly Business Reviews, roadmap alignment sessions and product demos as well as negotiating contract renewals. Continuously investigate how to better utilise the core CRM platform as well as ensuring long term platform stability and data reliability. Constantly evaluate the need for, and adoption of, supplementary tools and technologies, to enable the delivery of expansive, personalised and multi-channel campaigns.
• Data architecture in CRM platform - define and implement our approach to data within the CRM platform to ensure a scalable and reliable solution that allows the local teams to implement their automation and personalisation programmes. Work with marketing analytics and data science to identify and implement automation opportunities.
• Standardisation and innovation across markets and products - maintain a “playbook” for implementing CRM as part of new business ventures; consolidating where possible to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group.
• Design and Branding - work with Design function to define and enforce email design system guidelines.

Skills we'd love you to have

• Excellent knowledge of HTML, CSS and a templating language such Liquid, AMPscript etc. Able to produce email templates/components from scratch, troubleshoot existing code base and write sophisticated templating logic for dynamic content
• Hands-on experience of utilising a modern digital marketing platform such as BlueShift, Braze, Iterable etc to build automated, multi-channel campaigns and user journeys
• Knowledge of managing and utilising data within a marketing platform - ideally with previous experience of event-based architecture
• Previous experience owning relationships with suppliers