Customer and Insights Data Analyst at PEP

PURPOSE OF THE POSITION

Be the custodian of Customer Insights and retail  product performance through the use of data . Create and evaluate business opportunities through the analysis of internal and external data. 

KEY RESPONSIBILITIES

• Extract and analyse market data, to understand and present category insights and shifting trends.
• Track the effectiveness and success rate of promotions using both internal and external data to identify gaps and opportunities in execution to improve ROI.
• Using external data to understand the dynamics of a PEP customer from both purchasing and demographic perspectives.
• Drive Market Research projects - both Qualitative and Quantitative - give input into proposal, questionnaire design, analysing outputs and creating reports 
• Assess customer opportunities, analyse competitor behaviour and interpret retail strategy 
• Provide a data/insight-driven plan to develop and build category and overall business objectives 
• Analyse data to identify prospective opportunities and conduct the related due diligence 
• Support wider business in compiling relevant case arguments using available insights and market data
• Direct PEPKOR DNA in the development of dashboards for the use of tracking and trending customer behaviour and Brand Insights

JOB INCUMBENT REQUIREMENTS:

• 3-year diploma/degree (BComm or Marketing) 
• At least 3 years’ retail experience  in market research or insights
• Working knowledge of data analytics tools (data studio, tableau)
• Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them. 
• Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage 
• Computer literacy – MS office and/ or Google- Suite 
• Competencies required: Problem assessment; Decision-making; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Strong communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance