Customer Intelligence & Performance at Vodacom

Role Purpose

The Senior Specialist: Customer Intelligence & Performance role is based in the Vodacom Business

• Manage and deliver customer life cycle programs and activities in order to maximize the customer lifetime value of the enterprise customers (revenue / margin). 
• Develop a DataMart for direct campaign management
• Plan, design and execute direct marketing campaigns
• Research and develop methods for measuring and analysing direct marketing campaign impact on customer behaviour as well as revenue (e.g. Design of Experiment)
• Research and implement new methods for optimizing targeting, campaign impact and incremental revenue lift.
• Perform complex analysis on customer characteristics and behaviour to identify opportunities and inform customer value management activities
• Perform diagnostic analysis to understand root causes to revenue dilution or change in behaviour.
• Recommend CVM activities to drive sales and increase revenue.
   

Your responsibilities will include:

• The candidate is expected to own and deliver direct marketing campaigns across entire customer lifecycle, and this involves
• Selecting and prioritising leads for different direct campaigns
• Measuring effectiveness of direct marketing campaigns using accepted and well researched standards
• Sourcing and processing customer feedback from outbound campaigns to inform lead selection and dialling strategies
• Interfacing with advanced analytics team to ensure seamless handover of model output for campaigns
• Dissecting campaign results to understand underlying behavioural patterns and to develop insights
• Developing compelling business cases to support CVM activities
• Setting up trigger based campaigns and managing scheduling thereof 
• In addition, the candidate is expected to source data from different systems, analyse it and provide insights and recommendations to improve business performance.

The ideal candidate for this role will have:

• Knowledge on SQL-based databases (e.g. SQL Server, Teradata, Oracle) – Essential
• Database experience (data extraction, transformation & manipulation). – Essential
• An understanding of Python/R will be an added advantage
• Strong data analytics skills including; data storage, manipulation, transformation and analysis. 
• Advanced knowledge of MS Office Excel and good knowledge on reporting tools i.e. QlikSense, SSRS.
• Ability to work with multiple data sources – including both transactional and dimensional star schemas & some experience in data model development
• Some exposure to data model development and reporting experience – automating repetitive data reporting tasks
• Excellent communication and conflict management skills.
• Project Management
• Planning and organising skills
• Process and project management skills
• Excellent organisational skills 
• Experienced in presenting and communicating findings and recommendations clearly and succinctly.

Must have technical / professional qualifications:

• Matric/Grade 12 (Essential)
• A 3 year Degree/Diploma in Commerce, Science or Quantitative Management/Statistics or any related field
• A minimum of 5 to 8 years data and business analysis experience is essential

Closing date for Applications: 10 September 2021