Data And Insights Analyst at Premier FMCG (Pty) Ltd

Job Description    
JOB PROFILE AT A GLANCE

• As the Data and Insights Analyst, you are expected to make a genuine contribution to the organisation. You will be responsible for supporting the development of thought leadership on category growth for the categories for the group.  Utilising and integrating shopper, customer and channel insights, you will need to support customer facing category strategies (CFCS) across different customers and translate these strategies into actionable tactics within relevant customers. This role requires a high degree of collaboration and stakeholder management with the ability to negotiate with both internal and external senior stakeholders. You will need to have a solid understanding of the retail environment and category principles and management to ensure sustainable profitable growth.
• Support internal stakeholders by incorporating consumer, shopper and trade insights to identify dial changing thinking to drive the business forward.Be forward thinking by using historic learnings, data and trends to support business strategies.Ability to work and collaborate with external stakeholders and guide projects on Category presentations, Deep Dives, Space Planning and consumer studies.
• A high business acumen and excellent analytical skills are essential to translate category strategies, brand plans and customer plans. This role requires a high level of attention to detail and organisational skills as well as collaboration and stakeholder management to drive alignment across key stakeholders. Key requirements of this role include professionalism, responsiveness, the ability to handle multiple projects and remain calm under pressure.  You will need to work independently and as part of a team, and ensure that you use your creativity, express ideas and execute tasks to make a real contribution to the organisation and its mission.

WHAT YOU WILL DO

• Take responsibility for space management, ideal shelf position, range maximisation versus range capacity, Must Stock List (MSL) by channel and key accounts, planogram recommendations, price laddering and price indexing to maximise shopability and shelf efficiency to ultimately drive Rate of Sales (ROS) and Net Sales.
• Develop compelling, insights-based sales presentations by category that enables the sales team to drive the Category Development Plan into each channel and key account.
• Utilise analytics and available data to develop and support all category development recommendations and plans.
• Lead the category review process internally and externally in partnership with the customer managers.
• Track performance of range changes and category development plan recommendations. Deliver business cases around category development plans to maximise rate of sales, weighted distribution and ROI.
• Conduct deep dive analytics using Nielsen’s/Data Orbis/Kanatar and other available data to unpack insights for category development.  Where category or brand opportunities or risks are identified, actively transfer knowledge to the brand and sales teams.
• Continuously build knowledge and leverage insights of market dynamics, consumer, shopper and category management trends. Input into category plans and tactics to improve rate of sales and ROI.
• For New Product Development, provide insights and support for the various brand, shopper and sales teams to develop compelling Trade, Customer and Shopper propositions.
• Assist the Category Development Manager to lead research initiatives regarding category and shopper insights and assist the brand team (as needed) to develop optimised research briefs.
• Assist in the analysis of Loyalty Schemes and E-Commerce / Online to assess impact, opportunity and ROI.
• Contribute to internal business plans for the relevant channels, using shopper, consumer & channel insights.
• Act as the customer and shopper voice into marketing, and the category voice to the customer.
• Build ongoing engaging relationships with internal customer team and external customers that is interactive and productive to optimise category management opportunities and help position the brand as category thought leaders.

WHAT YOU WILL BE MEASURED ON:

• Category Weighted and Numeric Distribution (Growth vs. PY by Category)
• Performance of Range Change Recommendations (Growth vs. PY by Category)
• Category Value and Volume Market Share (Growth vs. PY)
• Category %MC (Against Budget and Growth vs. PY)
• Thought leadership, innovative thinking and problem solving
• Impact on team, team feedback and external stakeholder feedback (sales, marketing, customers)
• Proactive and future focussed

Qualification Requirements    
Qualifications:

• A degree in Marketing, Business, Administration or Sales. A post-graduate specialisation in Marketing, Business or Sales is preferable.

Experience Requirements    
Experience

• Minimum 3 years’ post-degree experience.
• Strong Nielsen/Data Orbis/IRI and Homepanel data capabilities with knowledge and understanding of Space Management is required.

Key Outputs    
EXPECTED SKILLS AND ATTRIBUTES

Skills / Knowledge:

• Solid knowledge of category management, shopper marketing, marketing and sales principles as well as the retail environment.
• Proven track record of success in identifying customer behaviours to deliver commercial outcomes.
• Depth of understanding of trade channels in SA.
• Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making.
• Excellent analytical skills with advanced ability to pull and analyse sales and market research data and utilse insights to drive category initiatives and decision making.
• Understanding of data analysis and feasibility models.
• Strong business acumen to deliver business cases and ROI around category plans to maximise rate of sales, weighted distribution and ROI.
• Proficiency on Word with solid capability on Outlook, PowerPoint and Excel with the ability to put together attractive well thought out presentations and present in a confident manner that facilitates fast-tracked decision making.

Attributes:

• Highly analytical with high attention to detail.
• Organised and practical approach to your work, solving problems, seizing opportunities and focus on creating value for your team and the organisation.
• Positive, action orientated attitude.
• Creative and innovative thinking.
• Flexible approach to problem solving with an agile approach that can adjust to changing market and organisational conditions.
• Ability to work flexibly and proactively to achieve results.