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  • Posted: Sep 8, 2023
    Deadline: Not specified
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    Automotive Retailer - New, Pre-owned vehicle Sales, Parts, Accessories and Servicing of major brands since 1963 across the Western Cape and South-Africa.


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    Dealer Principal - Rola Ford and Mahindra Caledon

    Job Advert Summary    

    • The Dealer Principal at our Ford & Mahindra dealership plays a pivotal role in the overall success of our business. As a dynamic and forward-thinking leader, you will be responsible for overseeing all aspects of dealership operations to ensure profitability, exceptional customer service, and compliance with manufacturer standards and guidelines. You will lead a team of dedicated professionals to achieve our business goals and maintain our reputation as a leading dealership.

    Minimum Requirements    

    • Proven experience (minimum 3 years) in a leadership role within the automotive industry, preferably as a Dealer Principal or General Manager.
    • Strong financial acumen and the ability to analyze financial data and make strategic decisions.
    • Excellent interpersonal and communication skills.
    • Exceptional leadership and team-building abilities.
    • In-depth knowledge of Ford and/or Mahindra products, services, and dealership operations.
    • Familiarity with automotive dealership software and CRM systems.
    • A commitment to upholding ethical and legal standards in all business activities.

    Duties and Responsibilities    

    Leadership and Management:

    • Provide strategic direction and leadership to the dealership team.
    • Foster a culture of excellence, teamwork, and customer focus.
    • Set performance targets and KPIs for each department within the dealership.
    • Develop and mentor department managers and staff.

    Financial Management:

    • Monitor and analyze financial statements and performance metrics regularly.
    • Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
    • Negotiate and manage vendor relationships to optimize costs.

    Sales and Marketing:

    • Develop and execute sales strategies to achieve sales targets and market share.
    • Monitor and adjust pricing, promotions, and inventory levels as needed.
    • Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
    • Maintain strong relationships with manufacturer representatives.

    Customer Satisfaction:

    • Ensure exceptional customer service at all touchpoints within the dealership.
    • Address customer concerns and resolve escalated issues promptly.
    • Promote customer loyalty and retention through effective CRM strategies.
    • Compliance and Legal:
    • Ensure the dealership operates in compliance with all relevant laws and regulations.
    • Uphold the manufacturers standards and guidelines for dealership operations.
    • Oversee vehicle inventory management and ensure accurate record-keeping.

    Facility and Resource Management:

    • Oversee facility maintenance and improvements.
    • Manage dealership resources efficiently, including personnel, equipment, and technology.
    • Implement environmentally responsible practices in line with sustainability initiatives.

    Method of Application

    Interested and qualified? Go to Rola Motor Group on rola.erecruit.co to apply

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