Developing Markets Lead – Africa at Sun International

Job Description

• The Developing Markets Lead – Africa is responsible for enabling SunBet’s growth across developing African markets through two key mandates: leading the end-to-end operational delivery of new country launches and supporting the ongoing commercial performance of existing African markets.
• The role coordinates market entry, licensing, regulatory compliance and cross-functional delivery, while translating market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Online Gaming & Sports Betting Industry Knowledge
• African Market Operations
• Market Entry & Launch Management
• African Gambling Regulatory Frameworks
• Gambling Licensing & Compliance
• Commercial & Market Performance Management
• CRM, VIP & Player Lifecycle Management
• Player Behaviour Data Analysis & Interpretation
• Market & Competitor Intelligence
• Player Acquisition & GGR Performance Analysis
• Cross-functional Project Management
• Payment Infrastructure, Mobile Money Networks & Gateways
• Stakeholder Management & Influence
• Strategic & Commercial Decision Making
• Report Writing, Market Briefing & Strategic Communication

Job Requirements

Qualifications:

• BCom / Business Administration Degree or equivalent
• Key Gaming Licence (NGB), where applicable

Experience:

• 8–10 years’ experience in the online gaming or sports betting industry
• Experience in African market operations, commercial management and/or product roles
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes
• Exposure to African market operations and regulatory environments
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment
• Understanding of gambling licensing and compliance processes across African jurisdictions
• Experience interpreting player behaviour and market intelligence to support commercial decision-making
• Experience coaching and developing junior team members
• Willingness and ability to travel to operating markets as required