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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience all in a fast, secure and reliable wa...
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Company Description
At Infobip we dream big. We value creativity, persistence and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, the Infobip platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (CPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Job Description
This is your opportunity to develop, lead and implement a digital advertising strategy for the world’s leading omnichannel communications platform. Create and manage Infobip’s paid advertising campaigns including search, social media and display advertising on the regional level, with responsibility for campaign analysis and optimization to drive leads.
This role will also lead strategy and operations for Infobip’s digital advertising segment, including budgeting; working with various agencies, partners and vendors; and building relationships with internal teams and key stakeholders. The Senior Digital Advertising Specialist will also mentor and coordinate daily tasks of the Digital Advertising Specialist.
Main Responsibilities:
Define digital advertising strategy and tactics on the regional level
Define digital advertising campaign budgets and media plans
Implement advanced digital advertising campaigns, including paid search, social media, and display advertising
Optimize and manage launched campaigns using various analytics tools (proficiency in Google Analytics required)
Coordinate with Analytics specialist to monitor campaign success, including campaign tracking and evaluation; monitor web analytics in accordance with internal goals
Research external tools and software for campaign optimization
Create reports detailing results of digital advertising campaigns
Work with external partners, agencies and vendors to optimize campaign performance and department operations
Coordinate with Infobip regional marketing teams to align on strategy for specific markets
Educate other departments and employees about trends in digital advertising
Maintain high-level product knowledge to ensure the organization retains a leadership position
Qualifications
Qualifications / More about you:
4+ years’ experience in digital advertising, including paid search, social media, display advertising, and B2B lead generation campaigns
Ability to analyze data and metrics, and translate insights into actionable strategies
Excellent knowledge of paid search (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and Google Analytics (certifications preferred)
Passion for digital and online media, researching and understanding industry trends is second nature to you
Strong command of English language, including oral and written communication skills
Organizational, people and project management skills (Excel, PPT, etc.)
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