Digital Campaign and Lead Manager at Oneplan Underwriting Managers (Pty) Ltd

Key Responsibilities:

Lead Generation and Digital Campaign Management:

• Develop and execute multi-channel campaigns across digital platforms (Facebook, Google Ads, TikTok, Instagram, etc.) to drive lead generation and sales for health and pet insurance products.
• Implement A/B testing strategies to enhance campaign performance and conversion rates.
• Monitor and optimize campaigns and programs to ensure cost-effective lead generation.
• Stay informed about the company’s products, services, and brand to ensure accurate representation across marketing channels.
• Collaborate on content development to target audiences at various stages of the customer lifecycle.
• Identify new market opportunities and advertising tactics to support business growth.
• Secure buy-in and budget approval from senior leadership and stakeholders.
• Manage monthly digital campaign spending, ensuring efficient budget allocation.
• Ensure a lead mix with over 60% quality leads across digital platforms to meet daily and monthly targets aligned with the budget.
• Regularly analyse landing pages, website performance, and customer journeys to improve user experience (UX) and lead conversion.
• Continuously monitor digital platforms to manage budgets, maximize lead generation, and improve lead quality.
• Keep up with emerging technologies and platforms to enhance marketing strategies, improve ROI, and build brand awareness.
• Update and manage monthly lead spend within the allocated budget.

Analysis & Reporting:

• Provide weekly reports on lead conversions and adjust campaigns for optimal performance.
• Report on the effectiveness of above-the-line campaigns, providing insights into areas of improvement.
• Track, analyse, and report the impact of all digital marketing activities.
• Deliver weekly and monthly reports on key metrics such as lead generation, budget performance, and digital campaign success.

Project Support & Event Management:

• Execute digital campaigns, ensuring seamless communication and project management.
• Manage advertising efforts for events, e.g. Muddy Puppy Event.
• Assist the General Manager in executing new projects and business acquisitions.
• Identify opportunities for marketing promotions and business growth.
• Collaborate with internal teams (graphic design, copywriting, UX, and web development) to create engaging promotional materials.
• Manage the production and distribution of marketing material, ensuring adherence to project timelines and priorities.

Marketing and Brand Activities:

• Ensure that all marketing materials align with company brand guidelines and corporate identity (CI), maintaining accuracy and availability across platforms.
• Collaborate with internal departments to support initiatives requiring marketing and design resources.
• Uphold the integrity and values of the brand in all marketing activities, ensuring alignment with strategic objectives.
• Review and test product and plan information after any changes to ensure accuracy.
• Manage internal communications calendars and maintain consistency across communications.
• Perform any additional tasks as required by the company or executive management.

Team Leadership and Development:

• Provide leadership, vision, and direction to team members, fostering a collaborative and performance-oriented environment.
• Lead by example and motivate team members in line with core company values.
• Take responsibility for direct reports' performance, ensuring they meet quality standards and objectives.
• Support team members’ professional development through training, coaching, and mentoring.
• Foster a culture of continuous learning and innovation within the team.

Cross-Functional Collaboration:

• Promote a culture of respect and understanding across departments.
• Encourage and facilitate collaboration between teams to overcome barriers and foster information sharing.
• Engage with internal and external stakeholders to develop joint solutions that drive marketing and business success.

Requirements

Key Requirements of the Role:

Education:

• Bachelor’s degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
• Certifications in design and digital marketing are advantageous.

Experience:

• Minimum of 5 years’ experience in digital campaign management and lead generation, ideally within insurance or a related field.
• Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products, will be advantageous.
• Proven ability to lead and inspire a dynamic team.
• Strong organizational skills, with the ability to prioritize tasks and manage multiple projects in a fast-paced environment.