Digital Marketing Manager at Sun International

Job Purpose

• The Digital Marketing Manager for Sun Bet will be responsible to oversee the development, design and implementation of digital marketing plans to create maximum engagement across consumer touch points; develop and integrate innovative marketing campaigns and content; and develop customer-centric online marketing experiences to expand Sunbet’s online digital audience, promote online brand recognition and maximise the revenue potential for the business.

Education

• Grade 12 (if having relevant experience in the online gaming environment)
• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field is preferred
• GAIQ certification (Google Analytics Certification)

Experience

• Minimum of 8 years experience including 4 years in the digital marketing and online sports betting environment
• Experience managing PPC and Adwords accounts
• Experience with CPA, Revenue Share, CPC and CPM models
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Track record in managing multiple projects on various levels with different and converging timelines.

Skills and Knowledge

• Analysing
• Creating and improving
• Sourcing information
• Applying expertise and technology
• Taking ownership
• Responding with urgency
• Collaborating
• Team management
• Knowledge of Sunbet products and the sports betting context
• Digital acumen
• Online Media / Advertising buying
• Proficiency in the use of Google Analytics
• Proficiency in PPC, Google AdWords and campaign reporting
• Advanced proficiency in MS-Office Suite (Excel, PowerPoint, Adobe)
• Social Media Platforms (including how to use these to effectively support paid media).
• Google & Revenue Reporting skills
• Project management
• SEO best practices
• Understanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)
• Data analysis
• Business & Financial Acumen

Key Performance Areas

• Understand the sports betting strategy and marketing value chain and be the subject matter expert to leverage online reputation and business growth for Sun bet
• Conduct data analyses that yield rich insights into online consumer behaviour and key motivational/attitudinal behaviour and online habits
• Develop multi-channel initiatives and online content to advertise Sunbet services and grow client strategies within the online sports betting arena
• In collaboration with the Sunbet Marketing  and Management team, offer expertise around the planning, design and delivery of digital marketing plans, frameworks and tools to optimize Sunbet’s digital online reputation, build competitive advantage and provide insights to support current and future revenue growth and optimisation plans
• Develop, maintain and use all digital channels (website, online booking engine, app, social, blogs, paid media) on behalf of Sunbet
• Research and benchmark trends in digital marketing, and drive digital innovation to ensure Sunbet’s online presence remains progressive, reflective of the brand and a leader in the industry
• Plan and manage the implementation of highly innovative marketing campaigns, initiatives and experiences on various digital channels to elevate brand awareness, drive sales, competitive edge and business growth
• Co-ordinate and manage key sponsorship events and paid media campaigns
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Oversee the planning of various digital displays, SEO/SEM, social, email, push, and mobile display advertising campaigns
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Develop marketing collateral to promote the Sunbet brand at property level
• Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Conduct meet-and-greet’s; and familiarization trips; and entertain and host clients whenever required
• Develop and coach the team in areas of digital marketing, and nurture a performance driven culture within the department
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing