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  • Posted: Jul 23, 2025
    Deadline: Aug 31, 2025
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  • BETSoftware is one of the most diverse betting software providers in Sub-Saharan Africa, with a rapidly growing international footprint. Our multiskilled Team is responsible for providing advanced software solutions, while supporting incredibly high transactional volumes in a fast-paced industry, making BETSoftware a lively and engaging place to be. Our prog...
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    Digital Marketing Specialist (BET)

    Responsibilities

    Job Responsibilities:

    • Create and execute digital marketing campaigns across all digital media channels
    • Develop and devise optimal digital measurement metrics and plans across all projects
    • Provide input into the design and improvements of the UI/UX elements of our websites and administer these websites and publish content.
    • Identify opportunities for increased efficiency and/or effectiveness for existing programs and campaigns
    • Create both written and visual content across channels and work with our designers, copywriters and content specialists to create targeted content tailored to each platform, audience and goal.
    • Monitor the performance of campaigns and suggest and implement improvements to optimise these using analytics tools to identify opportunities to reach our business and marketing goals.
    • Prepare reports, presentations etc to communicates results and analyse campaign outcomes, ROI and KPI’s.
    • Search engine optimization (SEO) –advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns based on specific objectives.
    • Pay-per-click Advertising (PPC) – Deliver profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad networks, such as Google Ads, Microsoft Ads, and paid social advertising.
    • Conversion Rate Optimization (CRO) – Use CRO to optimize our marketing funnels, improve campaign performance and improve landing page conversion rates/reduce bounce rates.
    • Data Analysis – Use data analytics to measure, analyze, and report on campaign performance and provide accurate insights to allow the marketing team and leadership to make data-driven decisions.
    • Email Marketing – Design email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
    • Social Media Marketing – Grow high-quality followers in our industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
    • Digital PR – Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online.
    • Website CMS – To be able to administer and publish content on our websites we require experience with website content management systems –WordPress being advantageous.
    • HTML & CSS experience advantageous – use HTML and CSS to make changes to a website, customize and perform content experiments, and design landing pages and update metadata.

    Qualifications

    Job Specification:

    • Relevant Diploma/Degree.
    • 2-3 Years Admin/Operations Management.
    • 3 -4 Years Marketing/Digital Experience.
    • 2 – 3 Years Digital Marketing Tools Experience.
    • Team player
    • Business Savvy.
    • Willingness to contribute thinking and ideas that extend beyond specific digital marketing tasks
    • Research Ability.
    • Detailed-oriented, strong analytical skills
    • Digital Literacy.
    • Ability to maintain composure under pressure.
    • A systematic approach to work.

    Living the Spirit

    • Demonstrating a proactive and can-do attitude by actively seeking out new opportunities for digital marketing.
    • Taking ownership of digital marketing campaigns and projects and seeing them through from concept to execution.
    • Willingly accepting challenges and volunteering for tasks that contribute to the team's success.
    • Embracing change and innovation in the fast-paced digital marketing landscape, continuously seeking new and exciting approaches.
    • Being open to exploring emerging trends and technologies in digital marketing to keep campaigns fresh and engaging.
    • Encouraging a sense of enthusiasm and curiosity among the team, turning routine tasks into learning experiences.
    • Promoting authenticity and creativity in marketing campaigns to connect with the audience on a personal level.
    • Encouraging team members to express their individuality and bring their unique perspectives to the table.
    • Fostering a workplace culture where team members feel comfortable being themselves and expressing their ideas.
    • Collaborating closely with the Digital Marketing Manager and other team members to create a cohesive and effective digital strategy
    • Encouraging open communication and a sense of unity within the marketing team.

    Apply Before: 08/31/2025

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to BETSoftware on iagjme.fa.ocs.oraclecloud.com to apply

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