Digital Marketing Specialist (BET) at BETSoftware

Responsibilities

Job Responsibilities:

• Create and execute digital marketing campaigns across all digital media channels
• Develop and devise optimal digital measurement metrics and plans across all projects
• Provide input into the design and improvements of the UI/UX elements of our websites and administer these websites and publish content.
• Identify opportunities for increased efficiency and/or effectiveness for existing programs and campaigns
• Create both written and visual content across channels and work with our designers, copywriters and content specialists to create targeted content tailored to each platform, audience and goal.
• Monitor the performance of campaigns and suggest and implement improvements to optimise these using analytics tools to identify opportunities to reach our business and marketing goals.
• Prepare reports, presentations etc to communicates results and analyse campaign outcomes, ROI and KPI’s.
• Search engine optimization (SEO) –advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns based on specific objectives.
• Pay-per-click Advertising (PPC) – Deliver profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad networks, such as Google Ads, Microsoft Ads, and paid social advertising.
• Conversion Rate Optimization (CRO) – Use CRO to optimize our marketing funnels, improve campaign performance and improve landing page conversion rates/reduce bounce rates.
• Data Analysis – Use data analytics to measure, analyze, and report on campaign performance and provide accurate insights to allow the marketing team and leadership to make data-driven decisions.
• Email Marketing – Design email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
• Social Media Marketing – Grow high-quality followers in our industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
• Digital PR – Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online.
• Website CMS – To be able to administer and publish content on our websites we require experience with website content management systems –WordPress being advantageous.
• HTML & CSS experience advantageous – use HTML and CSS to make changes to a website, customize and perform content experiments, and design landing pages and update metadata.

Qualifications

Job Specification:

• Relevant Diploma/Degree.
• 2-3 Years Admin/Operations Management.
• 3 -4 Years Marketing/Digital Experience.
• 2 – 3 Years Digital Marketing Tools Experience.
• Team player
• Business Savvy.
• Willingness to contribute thinking and ideas that extend beyond specific digital marketing tasks
• Research Ability.
• Detailed-oriented, strong analytical skills
• Digital Literacy.
• Ability to maintain composure under pressure.
• A systematic approach to work.

Living the Spirit

• Demonstrating a proactive and can-do attitude by actively seeking out new opportunities for digital marketing.
• Taking ownership of digital marketing campaigns and projects and seeing them through from concept to execution.
• Willingly accepting challenges and volunteering for tasks that contribute to the team's success.
• Embracing change and innovation in the fast-paced digital marketing landscape, continuously seeking new and exciting approaches.
• Being open to exploring emerging trends and technologies in digital marketing to keep campaigns fresh and engaging.
• Encouraging a sense of enthusiasm and curiosity among the team, turning routine tasks into learning experiences.
• Promoting authenticity and creativity in marketing campaigns to connect with the audience on a personal level.
• Encouraging team members to express their individuality and bring their unique perspectives to the table.
• Fostering a workplace culture where team members feel comfortable being themselves and expressing their ideas.
• Collaborating closely with the Digital Marketing Manager and other team members to create a cohesive and effective digital strategy
• Encouraging open communication and a sense of unity within the marketing team.

Apply Before: 08/31/2025