Digital Strategist at 99C

Key Roles & Responsibilities:

Leadership:

• Drive strategic digital thinking within the agency and with clients.
• Deeply understand our clients, their businesses, objectives their brands.
• Present to digitally savvy C-suite clients, leading discussions that build trust and establish the agency’s thought leadership.
• Be the agency's go-to expert for digital insights and recommendations.
• Lead digital innovation by staying ahead of new trends and developments.
• Proactively develop strategies, measurement plans, and proposals that add value for both teams and clients.

Strategic Work:

• Deliver comprehensive reports, research, analysis, audits, planning, pitches, and strategy presentations to help teams and clients achieve their goals.
• Develop digital strategies at both brand and campaign levels, including behavior analysis, customer personas, segmentation, online consumer journeys, best practice channel recommendations and landscape analysis.
• Create insights from social media listening, website evaluations, usability reviews, and channel planning, including SEO and launch plans.
• Add value and recommendations to our clients existing consumer and brand strategies to develop personalized marketing strategies to enhance customer loyalty and repeat purchases.
• Produce work that spans across various platforms, including websites, apps, e-commerce platforms, SEO, social media, content, influencer marketing, direct marketing, eCRM, and performance marketing.
• Continuously conduct competitor, industry, trend and digital landscape reviews to keep strategies cutting-edge and competitive.

Output Management:

• Lead and collaborate with teams to develop and implement innovative digital marketing and channel strategies that deliver tangible business results.
• Work closely with Clients, the Client Service and Creative teams to ensure strategies are effectively executed or provide strategic direction when adjustments are needed.
• Use your expertise and communication skills to simplify complex ideas, ensuring clear alignment among all stakeholders.
• Liaise with external suppliers and key stakeholders, such as paid media agencies, to ensure seamless teamwork and integration.
• Regularly review departmental outputs to maintain the effectiveness of channels, tools and campaign activity & promotions to ensure optimal performance.
• Keep the Agency and Leads informed about innovations, industry changes, and opportunities for collaboration.

Requirements

Skills/Attributes for this Role:

• Outlook: A positive attitude towards tight deadlines and ability to problem solve and thrive under pressure.
• Communication: Exceptional presentation, verbal, telephonic and written skills.
• Analytical & Project Management Skills: Strong capability in analysing data and managing time and projects effectively.
• Interpersonal Skills: Excellent ability to collaborate and build relationships.
• Attention to detail: Is a must in our detailed orientated industry.
• Organizational Skills: Highly organized, deadline-driven, and thriving in a fast-paced environment.
• Market Understanding: Deep knowledge of the South African market and its demographic nuances in relation to digital channels and consumer behavior.
• Digital Expertise: Extensive understanding of various digital marketing channels and how to strategically use them to achieve brand and business goals.
• Retail Experience: Experience with retail brands is a plus.
• Tools Proficiency: Comfortable with MAC, Microsoft Office, Google products, and tools like Google Analytics, Tag Manager, Data Studio, Search Console, Falcon, Brandwatch, GWI, Similar Web, AWR, Screaming Frog, and Stellar.
• Adaptability: Demonstrated grasp of emerging digital tools and trends.
• Be Mobile: A valid, driver's license and own transport is advantageous but not essential. For this role you will need the ability to attend workshops, client meetings and presentations.

Minimum education requirements:

• High School Qualification
• Relevant Degree/Diploma in advertising, marketing, communication science, or a related field.
• Proven Expertise: Experience as a Digital Strategist or Digital Marketing Manager, specializing in channel strategies, insights, and e-commerce journeys.
• 4 years + in a leadership role
• 8 years + Strategy experience