Digital Strategist (eComplete) (Western Cape) at Smollan

Here’s your chance to:

• Working with the Digital Marketing team to execute against a client brief and the subsequent deliverables aligning to the client's provided or forecasted KPIs
• Your north star are client targets & PNLs
• Translate client KPIs and goals into strategic recommendations for clients across all controlled channels and drive implementation across departments.
• Build accurate and reliable reporting frameworks to track your campaign performance.
• Internally and externally report on progress against goals, ROI, media spend and other key metrics.
• Present reports, deliverables recommendations and strategy presentations to clients, both on calls and virtual in-person meetings.
• Audit internal marketing work and hold teams accountable for each channel-specific KPIs per client
• Train and guide the Client Success in driving client revenue
• Create monthly and quarterly reports for clients that include analysis of campaign performance along with strategic recommendations for continual improvement.
• Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities, or testing new platforms, channels, or technologies.
• Proactive analysis of customer performance in order to generate insights which should help drive revenue.

REQUIREMENTS

 Are you the perfect match? We’re looking for:

• Minimum of 3 years experience in a similar role
• Self Starter, motivated, and ability to work under pressure
• Sound understanding of digital platforms and best practices
• Solid understanding of B2B & B2C Marketing Strategies
• Creative and Analytical
• You live and breathe spreadsheets and are proficient with formulas
• Excellent time management skills
• High-level problem-solving and Decision-making skills
• Excellent Communication skills - both written and verbal
• A complete understanding of a user during the purchase journey
• You speak in ROAS, LTV, CAC and Conversion rate Optimization
• A solid understanding of platforms such as Google Ads, Google Analytics, Google Merchant Centre and Google Tag Manager, Meta, Tiktok Ads, Email Marketing and eCommerce CMS platforms like Shopify & Magento

Preferred, but not required:

• Certification such as: Google Certification, Facebook Blueprint Certification etc.
• Solid understanding of Hotjar
• A tertiary degree related to Business or Marketing