Digital Web Business Content Writer | Cape Town | Remote at Digitise

Mandatory Skills - 2 to 4 years’ experience in:

• Experienced content writer, understanding and application of Digital/SEO best practices and guidelines to optimise content.
• Experience in writing for B2B and B2C audiences across various media and platforms.
• Researching and sourcing industry/subject relevant ideas to write thought provoking content.
• Track record of engaging and maintaining audiences, diligent proofreading, and sub-editing.
• Effective use of SEO tools such as Google Analytics and editing software for high-quality checking
• Extensive knowledge of keyword research, understanding of search engine algorithms and ranking methods
• Native in English and have excellent sales writing skills.
• Previous experience crafting product pages, landing pages, and utilising a brand narrative.

Duties include but are not limited to - 

• Provide written content expertise ensuring language accuracy across all brand consumer touchpoints/channels (e.g. our sites and assets).
• Help deliver step change in levels of marketing qualified leads through effective management of search engine optimised (SEO) content, in turn driving outreach, improving the search engine ranking and user engagement on websites.
• Write engaging, action-evoking copy for web pages and landing pages with the main goal to drive conversions.