E-Commerce Analyst - Cape Town at Ares Holdings

Responsibilities:

Data Analysis and Reporting:

• Conduct in-depth analysis of ecommerce performance metrics, including website traffic, conversion rates, and customer behavior.
• Generate regular reports and dashboards to provide insights into online sales, product performance, and overall ecommerce health.

Customer Journey Optimization:

• Analyze the end-to-end customer journey on the Crocs website, identifying opportunities for improvement and implementing strategies to enhance user experience.
• Collaborate with UX/UI teams to optimize website navigation, product pages, and checkout processes.

Market Research and Competitor Analysis:

• Stay abreast of industry trends and changes in consumer behavior, providing recommendations for adapting Crocs' ecommerce strategy accordingly.
• Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the online retail landscape.

Inventory Management and Merchandising:

• Work closely with the inventory and merchandising teams to optimize product listings, ensure accurate stock levels, and maximize product visibility.
• Implement strategies to promote new arrivals, seasonal collections, and special promotions effectively.

Collaboration with Marketing Teams:

• Partner with the digital marketing team to align ecommerce strategies with overall marketing initiatives, ensuring a cohesive and impactful online presence.
• Utilize data insights to refine and optimize online advertising and promotional campaigns.

Conversion Rate Optimization (CRO):

• Identify opportunities to improve conversion rates through A/B testing, user feedback analysis, and continuous monitoring of website performance.
• Implement strategies to reduce cart abandonment and enhance overall online sales conversion.

Qualifications:

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• Proven experience in ecommerce analysis within the retail industry, preferably with a focus on fashion or footwear.
• Strong analytical skills, proficiency in data analysis tools, and a solid understanding of web analytics platforms (e.g., Google Analytics).
• Familiarity with ecommerce platforms and technologies preferably Shopify.
• Product management experience
• Excellent communication and collaboration skills.
• Proficient in MS Office
• Reporting and presentation skills
• Detail-oriented with a proactive and results-driven approach.