Eloqua Marketing Senior Consultant (GCC Africa - Remote) at TransUnion

What You'll Bring:

Key Responsibilities

• Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
• Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
• Maintain and optimize marketing automation processes, ensuring consistent data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
• Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring they follow brand guidelines and best practices.
• Understand Eloqua and Salesforce integrations, ensuring seamless data flow and campaign attribution.
• Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
• Conduct A/B testing to continuously improve email performance, engagement, and conversions.
• Stay current on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.

Impact You'll Make:

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
• Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
• Experience working with Salesforce or other CRM platforms.
• Knowledge of HTML/CSS for email and landing page customization.
• Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
• Analytical mindset with strong problem-solving skills and attention to detail.
• Eloqua certification is required.

End Date: July 29, 2025