Head: DM Experience and Optimisation at Nedbank

Job Purpose

• To progress Nedbank's enterprise-wide digital marketing experience strategy, the Head Digital Marketing Experience & Optimisation will be responsible for planning, developing, implementing, and managing the digital marketing experience function.
• This will include organising and leading a digital marketing experience team (UX/ CX/ UI/ Scrum Master/Web Development). Additionally, the Head: Digital Marketing Experience & Optimisation will play a crucial role in delivering results for Nedbank's digital marketing campaigns and all owned channels, ensuring optimal user experience, by defining journey mapping and optimal webpage design (wireframe), content dissemination and ongoing optimisation tactics while delivering against mission and BAU

Job Responsibilities

• Develop enterprise-wide digital marketing experience strategy
• Provide input to 3-year business plan and Integrated Enterprise Marketing Strategy
• Develop data driven KPIs and objectives in measuring digital marketing experience (UX/CX) contribution to ROMI
• Develop a digital experience strategy & approach as in input into the overall Digital Marketing strategy in collaboration with the other Heads in Digital Marketing
• Lead, develop, deliver, measure and monitor the digital marketing experience strategy against business plan/ objectives
• Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing experience initiatives, in the short and long-term strategic horizons

Establish guardrails

• Contribute to the establishment of the digital marketing experience guardrails and governance frameworks and communicate these across chapters and marketing pods
• Collaborate with pod teams to ensure a single digital marketing experience strategy is provided as input into the Enterprise Marketing Strategy
• Develop and continuously update digital marketing experience policies, in line with digital marketing experience strategy and guardrails
• Establish relevant governance forums to enable the digital marketing experience chapter capability

Analytics & Insights

• Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate optimisation tactics, including use test cases for improved performance results
• Lead, develop and deliver the implementation of the User Experience measurement framework to be used across the Enterprise, including relevant technology platforms required (the standard way for measuring UX/CX)
• Proactively identify opportunities or tactics aligned to insights for projects, campaigns or other initiatives that may improve overall digital platform performance.
• Progress the delivery and usage of the Digital Marketing Insights Hub agenda across the marketing chapters
• Reporting for the QBR process and at other required intervals

Provide advisory role to missions

• Provide an advisory role on digital marketing experience to missions and BAU
• Drive 'Test and Learn' (A/B testing/ Split testing etc) opportunities linked to user journeys /UX/ UI/ CX for campaigns or projects
• Develop productive relationships with marketing centres of excellence and GT teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
• Stay abreast of digital marketing experience best practice
• Work with cross functional squads as a Traveler expert.

Job Responsibilities Continue

People management

• Develop a creative, customer-centric, data-led, and innovative digital marketing experience team and culture
• Overseeing the execution of the digital marketing experience team members development to meet strategic and personal goals.
• Continuously drive for optimisation and new ways of creating stronger impact in the delivery of marketing missions
• Identifying chapter members to form part of squads aimed at delivering on the various strategic initiatives
• Manage the chapter team members hire- retire lifecycle
• Recruit or re skill individuals to meet demand of mission and BAU activities
• Facilitate performance reviews of chapter members

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Field of Study:Marketing

Preferred Certifications

• UX/ UI/ CX/ Digital Marketing Certificate

Minimum Experience Level

• Total number of years of experience:7-10 Years
• Management experience as part of the above years:3-5 Years
• Type of experience:Digital Marketing/ UX/ UI/CX experience

Technical / Professional Knowledge

• Digital Marketing
• UX/ UI/ CX/ Journey Mapping
• Analytical Skills
• Client Centred/ Design Thinking
• Project Management
• Stakeholder Relationship Management
• Leadership Skills
• Technological Skills
• People Management Skills
• Agile Way of Working

Behavioural Competencies

• Business Acumen
• Digital Acumen
• Driving Execution
• Strategic Planning
• High-Impact Communication
• Driving Innovation
• Influencing

Closing Date: 10 June 2026