Head of Brand Operations at The Unlimited

General

Accountable to: Managing Director: Command Centre

Direct reports: 6 (up to 10)

Purpose of the Role:

• To drive The Unlimited Brand-Led Strategy into the business and market (both directly and through operational support & development of the team)

Key Responsibilities / Key Performance Areas:

• Overall delivery of Brand team to the business and beyond through:
• Training and mentoring the team, including clock building and innovation
• Developing and overseeing ways of working
• Supporting the team, empowering them to do the best possible job (skills | structure | knowledge | tools | opportunity)
• Leading, driving and guiding the Brand Led strategy across the business
• Quality & consistency of creative outputs (together with brand leads)
• Contributing to and advising on briefs where necessary
• Managing relationships, ways of working and performance efficiencies with agencies (including financial management)
• Appointing, on-boarding and ongoing relationships with Strategic Partners (win-win).
• Ongoing development & refinement of a framework & related tools to support the delivery of outstanding work including:
  • Departmental ways of work
  • Strategic partners ways of work
  • Creative process
  • Systems
  • Archiving & creative asset management
  • Strategic partners
• Financial management (Brand budget)
• Development, oversight & implementation of key strategic projects related to the business goals
• Reporting on key Brand projects
• Running the day-to-day operations of The Brand Team and Strategic Partners

Experience:

• Relevant Tertiary Qualification (Diploma or Degree)
• 10 years relevant experience within a brand-led environment, 5 of which are in a senior leadership role
• Agency experience and understanding

Skill Competencies:

• Analysis and insights
• Strong sense of organization & ownership
• An ability to communicate at all levels
• A sound understanding of all marketing disciplines and Brand building
• Unconventional approach to problem solving with the ability to be intuitive
• Project management
• Leadership skills
• Presentation and report writing
• Ability to influence and negotiate at all levels
• Strong commercial acumen

Personal Characteristics:

• Strong EQ
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Open to change
• Creative
• Strong communicator
• Proactive forward thinker
• Energetic and focused
• Passionate
• Confident
• Conscious
• Vulnerable
• Emotionally Resilient
• Courageous
• I Own It. I Do It Now!