Head of Marketing and Admissions at Greenwood Bay College

Job Description

• The ADvTECH Schools Division leads the private sector in the field of education, contributing meaningfully towards the sustainable development of human capacity in South Africa.

Duties:

• Admission process for new enrolments;
• Marketing of Campus at exhibitions and other events;
• Arrange for interviews of prospective parents/students;
• Take prospective parents/students on school tour;
• Meet with prospective parents/students;
• All administrative duties associated with admission/enrolment process;
• Regular updating of Campus information brochures;
• Lead, plan, direct and implement overall enrolment, communication and marketing strategies
• Oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications.
• Co-ordinate all advertising, publicity, and public relations activities.
• Design strategies and implement concrete plans to increase awareness, enquiries and enrolments.
• Plan for and deploy digital activities: website, online campaigns, social media and digital content production.
• Plan and manage the department budget in order to maximize the effectiveness of all communications.
• Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
• Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
• Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
• Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.
• Organise and execute open days, open mornings, school tours and exhibitions.
• Conduct competitor research.

Competencies/Skills/Requirements:

• Excellent interpersonal and communication skills;
• Good typing, organisational and administrative skills;
• Able to work accurately under pressure;
• An ability to maintain confidentiality is essential;
• Enthusiastic, energetic and creative;
• Must be a team worker;
• Computer literate;
• Good proficiency in Word, Excel, Power-Point, Outlook

Qualifications: 

• Minimum requirement is a recognized Degree.

Experience:     

• Minimum of 3 years’ experience in the same or similar type of position in a similar environment.