Head of Marketing & Corporate Communications at Maskew Miller Learning

Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy to support business objectives, including product launches, brand positioning, and audience engagement.
• Identify emerging market trends and audience behaviours to refine and optimise marketing approaches.
• Oversee the execution of multi-channel campaigns across digital, print, social media, and traditional media platforms.
• Oversee brand consistency across all internal and external communication channels.
• Drive a data-driven marketing culture, ensuring continuous measurement, analysis, and reporting of marketing performance.
• Align marketing efforts with the company’s revenue goals, collaborating with the sales and Product teams to achieve sales targets.
• Build strategic partnerships with authors, industry influencers, booksellers, educational institutions, and media houses.

Corporate Communications

• Develop and implement the corporate communication strategy aligned with the company’s goals and values.
• Create and manage content for internal and external newsletters, announcements, and events.
• Ensure consistent messaging across all internal and external communication channels.
• Manage media relations, including press releases, interviews, and public engagements.
• Provide strategic counsel to senior leadership on communication trends and risks.
• Act as a brand ambassador, strengthening relationships with stakeholders, industry influencers, and the public.
• Oversee crisis communication and issues management, ensuring timely and effective response strategies.

Brand & Market Positioning

• Establish and maintain a strong brand identity for MML across all platforms.
• Develop author branding strategies to increase visibility and engagement.
• Ensure all communications are compliant with regulatory requirements, internal policies, and ethical standards.
• Ensure consistent messaging and positioning across different book genres, series, and audience segments.
• Lead consumer research initiatives to understand reader preferences, buying behaviours, and feedback.
• Monitor digital channels and respond to online inquiries or concerns in a timely and professional manner.

Revenue Growth & Sales Enablement

• Partner with the sales team to develop marketing initiatives that drive sales in retail, educational, and online channels.
• Develop and implement pricing strategies, promotions, and discount campaigns to maximize revenue.
• Collaborate with sales teams to develop retail and distribution marketing plans.
• Identify new revenue streams, including subscriptions, memberships, and digital product innovations.

Digital & Content Innovation

• Oversee the company’s website, e-commerce platform, and digital content strategies.
• Ensure corporate website content remains relevant, updated, and aligned with business objectives.
• Develop digital-first marketing campaigns that leverage AI, automation, and analytics for audience targeting.
• Implement content marketing strategies, including blogs, video marketing, podcasts, and social media engagement.
• Monitor digital advertising spend, ROI, and performance metrics.

Public Relations & Stakeholder Engagement

• Develop and maintain media relationships to secure book reviews, press coverage, and industry features.
• Work with authors to create PR opportunities, interviews, and public appearances.
• Represent MML at industry events, literary fairs, and business conferences.

Team Leadership & Development

• Lead, mentor, and inspire a high-performing marketing team.
• Set clear performance goals and KPIs for the team, providing guidance and support for professional growth.
• Foster a collaborative culture between marketing, Product, Design, and Sales teams.
• Manage marketing budgets, ensuring cost-effective campaigns and efficient resource allocation.

Educational Requirements

• Bachelor's or Master’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Postgraduate qualification in Marketing or Communications (preferred).

Experience Requirements

• 7+ years of experience in marketing, brand management, or publishing marketing.
• Proven track record of leading a marketing team and/or function executing successful campaigns.
• Strong understanding of the publishing industry, market trends in education, and consumer insights.
• Experience in digital marketing, e-commerce, and online book promotion.
• Hands-on experience in event planning, PR, and media relations.
• Familiarity with publishing software, content management systems, and marketing automation tools.