Head of Marketing at Johnson & Johnson

Duties & Responsibilities

• Managing and leading direct reports (brand managers and omnichannel lead)
• Alignment of people and plans within marketing (including omnichannel) to organizational goals and objectives.
• Ensure marketing (including omnichannel) incorporate company, EMEA and global strategies or tactics.
• Ensure marketing (including omnichannel) adhere to J&J, industry and marketing codes of conduct.
• Provide input into and/or co-ordinate if appropriate with regards to company-wide initiatives and programs that seek to improve outputs, results and/or processes.
• Holds responsibility for the organization marketing activities and oversees the development and delivery of a fully integrated marketing strategy plan for the business targeted towards existing and new markets.
• Maintains a high level of collaborative and alignment between marketing and sales (including omnichannel)
• Demonstrates exceptional leadership skills to portray an ability to move and inspire teams in a unified direction and vision.

Business Results

• Deliver on financial commitments.
• Monitor, analyze and control operating budgets.
• Effectively manage product inventory and forecasting

Compliance

• Comply to HCC, HCBI, SOP and Safe Fleet requirements.
• Ensure that safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects, and contracting vendors.
• Ensure HCC and legal requirements are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors.
• Ensure inspection readiness with respect to personal training compliance, and availability of a recent CV and individualized Job Description

Strategy

• Provides strategic direction and ensure strategies are implemented and aligned between sales and marketing.
• Reviews, challenges, guides, and manages development and execution of new and existing brand strategies/plans, growth tactics and action plans (life cycle management, launch readiness and execution)
• Assists in development of optimal Integrated Market Access Plans across the portfolios; identifies scenarios and growth opportunities.
• Ensures effective use of value excellence frameworks and launch readiness trackers.
• Effectively manage marketing assets (promotional material) and assessing appropriateness  
• Ensures effective control and tracking of marketing metrics/plans and proactively takes corrective action to guarantee that marketing objectives fall within designated budgets.
• Supports key organizational decisions e.g. divestures and integration of platforms/projects
• Oversees and implements market research and guides adjustments to strategies to meet competitive and marketing conditions.
• Manages and guides omnichannel lead to effectively contribute to CVT’s and the business as a whole.
• Effectively manages the communication of value propositions.
• Ensures a customer centric approach in marketing strategies incorporating an understanding of customer needs and trends.
• Stays abreast current industry and market trends and gathers strategic insights to help shape the market and make decisions.

Analytics

• Undertakes detailed analysis of sales performance, competitive environment, marketing strategies and trends to identify strategy successes/weaknesses and/or opportunities.
• Effectively utilizes and guides the use of analytics tools and resources to measure brand positioning, message recall and implementation, and channel effectiveness.
• Effectively analyses competitor strategy and data to determine long term strategies and sustainable advantage.

Internal and External Customer Focus and Relationships

• Establishes and maintains strong relationships with industry stakeholders and key strategic partners/customers.
• Develops strong relationships with cross border teams.
• Ensures cross team collaboration, communication, and networking.
• Anticipates market/industry barriers and identifies new opportunities to create business impact and long-term strategies.

People Focus and Development

• Maintains staff performance and engagement by effective recruitment selection, performance evaluation and reviews, coaching and training of employees.
• Retains staff through effective development of talent to create sustainable competitive advantage.
• Performance manages each individual and monitors accordingly.
• Periodically reviews resources to ensure effective focus on identified business areas and optimization.
• Creates a business environment that fosters open communication, sense of urgency, high standards, Credo based behavior and compliance.

Qualifications

• Have a university degree in medicine (MD) or pharmacy.
• A minimum of 6 years’ experience in pharmaceuticals
• Good command of written and spoken English.
• Absolute commitment to the highest ethical standards and accountability for individual actions.
• Self-starter, proactive, business-focused approach with vision to shape role.
• Strong problem-solving skills.
• Proficiency in MS Office Applications.
• Excellent presentation and teaching skills and to represent J&J in a professional manner at medical, scientific, and public events.
• Team player.

Skills

• Strategic ability
• Analytical and problem-solving competencies
• Coaching abilities
• Industry knowledge
• Leadership skills
• Negotiation skills
• Understanding and knowledge of sales and marketing
• Strong organizational and creative thinking skills
• Excellent communication, interpersonal, and customer service skills
• Knowledge of data analysis and report writing
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.

Leadership Behaviors Required

• LIVE OUR CREDO:  Puts the needs of Our Credo stakeholders first, pursues the highest standards of quality, safety, compliance & ethics and ensures everyday actions contribute to Our Purpose
• CONNECT:  Builds internal and external relationships based on respect, collaborates openly across boundaries and acts as a team player.
• SHAPE:  Inspires and contributes ideas that challenge thinking, demonstrates resilience and agility to drive and adapt to change.
• Grow:  Develops self and others to reach their goals, engages in open & honest conversations and Drives performance by managing energy and taking ownership for outcomes.