Junior Public Relations Co-ordinator at Woolworths

Introduction

• To provide reliable, consistent, and efficient support across the PR team, ensuring smooth operations, effective campaign execution, and accurate reporting. This role is administrative in nature, enabling the PR Managers to focus on strategy, stakeholder engagement, and creative leadership. This is a junior level position based at the Head Office in Cape Town City Centre.

Job description
Campaign & Project Support

• Support the delivery of PR campaigns (including events) across Foods, Fashion, Beauty, Homeware, Special Occasions, Loyalty, and New Stores.
• Manage campaign logistics: sample requests, tracking, couriering, financial admin and returns for media and influencers.
• Maintain media lists, influencer databases, and campaign contact sheets.
• Collate coverage for monthly PR reports, ensuring accuracy and timely submission.
• Assist with drafting and distributing press materials (e.g. media alerts, fact sheets, event information). 

Administration and Operations

• Support budgeting processes by ensuring invoices are processed timeously and tracked correctly.
• Manage bookings and assist with logistics for events and media engagements.
• Manage press pack and press portal co-ordination, ensuring content is up to date, accessible, and meets deadlines.
• Manage contact lists and team documentation.
• Assist with briefing forms and submission to the creative agency.
• Manage PR Showroom and in -store sourcing media requests.
• Support the facilitation of media and influencer seeding.

Events & Activations

• Provide logistical support for events: e.g. product transport to and from venues, RSVP management, printing, deliveries, transport bookings, etc.
• Assist with PIRs (Post Implementation Reviews) by collating feedback.

Stakeholder Engagement Support

• Co-ordinate and respond to basic queries from media, influencers, and internal stakeholders.
• Liaise with buying teams, brand managers, and agencies for information requests.
• Act as a first-level point of contact for sample requests, image requests, and media pack requirements.

Guardrails (Scope of Responsibility)

• Not responsible for strategy development — may contribute ideas in brainstorms but will not lead or set direction.
• Budget ownership — role is limited to invoice processing, budget tracking and recon support.
• No external spokesperson duties — media engagement limited to logistics and sample/image fulfilment, not brand positioning or strategic relationship building.
• Executional support for campaigns under manager guidance.
• Liaison with external agency for sample coordination or information requests, but accountability and management of agency sits with senior team.

Minimum requirements

• Relevant PR, Communications, Marketing or Media degree/diploma.
• 0–1 years’ experience in PR, communications, or media (internship experience acceptable).
• Strong organisational and administrative skills.
• Basic understanding of media and social media platforms.
• Strong written and verbal communication skills.
• Attention to detail and ability to multi-task.
• Good interpersonal skills and a team-player.
• Proactive, eager to learn, and willing to take on varied tasks.
• Professional, reliable, and solutions focused.
• High attention to detail and accuracy.
• Comfortable working under pressure with multiple managers.
• Demonstrates initiative while respecting the boundaries of the role.