Junior Specialist: Digital Analyst at Absa Group Limited (Absa)

Job Summary

• This role supports key digital initiatives including app store ratings management, social media content coordination, customer experience (CX) issue tracking across digital platforms, and the creation of a weekly internal newsletter. The ideal candidate is detail-oriented, digitally savvy, and passionate about improving customer engagement and digital performance.

Job Description

About the Role:

• As a Junior Digital Analyst, you will play a vital role in supporting the performance and perception of our digital banking platforms. You’ll work closely with cross-functional teams to monitor, analyze, and optimize digital touchpoints, ensuring a seamless and engaging experience for our customers. This is a hands-on role ideal for someone who is analytical, organized, and eager to grow in the digital banking space.

Experience, Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–2 years of experience in a digital, marketing, or analytics role (internships count!).
• Strong written and verbal communication skills.
• Familiarity with social media platforms, app store ecosystems, and digital analytics tools.
• Proficiency in Microsoft Office or Google Workspace; experience with design tools (e.g., Canva) is a plus.
• Highly organized with strong attention to detail and a proactive mindset.

Key Responsibilities:

App Store Ratings Management

• Monitor app store ratings and reviews daily across platforms (iOS and Android).
• Identify trends, recurring issues, and opportunities for improvement.
• Collaborate with product and tech teams to escalate and resolve app-related complaints.
• Recommend and implement strategies to improve app visibility and user satisfaction.

Social Media Content Coordination

• Support the planning and scheduling of brand-related content across social media platforms.
• Coordinate with marketing and brand teams to ensure timely and accurate content delivery.
• Track engagement metrics and provide insights on performance.

Digital Channels Complaint Management (CX)

• Track and manage customer complaints received via social media, app, web, USSD, and other digital channels.
• Liaise with customer service and technical teams to ensure timely resolution.
• Integrate feedback from surveys and other data sources to identify systemic issues and improvement areas.

Weekly Digital Newsletter Management

• Curate and create content for the internal digital newsletter.
• Gather insights, updates, and highlights from across the digital team.
• Design and distribute the newsletter to relevant stakeholders on a weekly basis.

Education

• Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)