Lead – Employer Branding at Defy Appliances

Job Description

We are currently on a search for a Lead-Employer Branding who will be responsible for developing, leading, and implementing the employer branding strategy across all channels. This includes working with marketing, communications, and the recruiting teams to ensure that the employer brand is consistently and effectively represented both internally and externally. This position requires a blend of marketing, HR, and creative skills to create a compelling employer brand that aligns with the company's values and Organisation objectives.

KEY RESPONSIBILITIES:

• Develop and implement a comprehensive employer branding strategy aligned with the organization's values, mission, and business goals.
• Identify and assess opportunities to differentiate the company as an employer of choice.
• Cultivate the company's employer brand by creating and maintaining a consistent and positive online and offline presence.
• Develop innovative and effective strategies to attract top talent, both actively and passively.
• Utilize various channels, including universities, social media, recruitment marketing, and partnerships, to reach potential candidates.
• Create engaging content, including blog posts, videos, and social media campaigns, that highlight the company's unique culture and values.
• Partner with cross-functional teams to ensure employer branding is included in all Special Days and projects.
• Ensure consistency and alignment with the employer brand across all platforms.
• Measure and analyse the effectiveness of employer branding initiatives using relevant KPIs, and metrics.
• Use data insights and market data to continually refine and enhance branding strategies.
• Build and maintain relationships with industry professionals, associations, and other potential partners to expand the company's presence in the job market.
• Promote diversity and inclusion efforts and incorporate them into the employer branding strategy.
• Ensure that all branding and initiatives comply with company policies, legal regulations, and ethical standards.
• Train and empower employees to represent the company positively on social media and at industry events.
• Work closely with the recruitment team to develop marketing materials for job postings and recruitment events.
• Develop and maintain a talent pipeline through proactive talent acquisition strategies.
• Collaborate with HR leadership to define and execute an employer branding strategy that aligns with the organization's values, culture, and business objectives.
• Create and share engaging content to highlight the company's work environment, benefits, and career opportunities.
• Encompass and align the Employee Value Proposition with the organization's unique mission, values, and goals to be cohesive and effective.
• Promoting employer branding in career fairs and other talent platforms.
• Ensure all company documentation, posters, policies, and all other resources are enhanced with employer branding.
• Collaborate with career bloggers and influencers in a similar industry to review the company and promote the employer brand adhering to laws and regulations.

MINIMUM REQUIREMENTS:

• Bachelor's degree in Human Resources, Marketing, Communications, Advertising, or a related field
• 5 years plus experience in Employer Branding, Talent Acquisition, or Marketing, preferably in a manufacturing environment.
• Strong understanding of and experience in HR principles, branding strategies, and social media platforms.
• Exceptional written and verbal communication skills.
• Creative thinking and the ability to tell a compelling story about the organization.
• Proficiency in data analysis and reporting to measure the success of branding initiatives.
• Strong networking and relationship-building skills.
• Results-driven.
• Understanding of HR best practices and employment laws.
• Strong Influential and negotiation skills
• Strong personality of tolerance, resilience, and curiosity
• Strong computer and presentation skills, including proficiency in MS Office and HR software.