Manager: Activations and Sponsorships N000998 at North West University

PURPOSE OF THE POSITION:

To manage the Activations and Sponsorships sub-department. This role is responsible for Marketing Sponsorship, Activations and Events Management in the Marketing and Student Recruitment Department. The manager ensures the alignment of sponsorship, activations, and events with business strategy, to secure funding and resources to execute plans and manage and implement the sponsorship strategy that supports student recruitment and communicates NWU brand values.

KEY RESPONSIBILITIES:

Manage the Activations and Sponsorship Subdepartment:

• Manage the Activations and Sponsorships sub-department.
• Plan, oversee and create the Activations and Sponsorship plan for execution in line with the NWU strategy in collaboration with the Director: Marketing and Student Recruitment.
• Manage and supervise the execution of activations and sponsorships throughout the year.
• Compiling Management reports and project reports and ensure all relevant administrative tasks are executed in the sub-department.
• Ensure positioning of the NWU in the market to attract quality students to meet the enrolment targets in line with the NWU strategy.
• Ensure proper management of relationships with sponsorship, activations, and events stakeholders to enhance student recruitment activities and build the NWU brand.
• Develop measures to evaluate the impact of the sponsorships on the brand and the continued relevance of sponsorship initiatives.
• Conducting market research using insights to deliver improvements in the sub-department together with Market Research and Data Analytics.

Internal Activations and Events:

• Market the university brand attributes through activities like webinars, open days, activations, and campus visits.
• Ensure the effective management of campus visits for prospective learners and school groups.
• Responsible for planning and organising various student recruitment events on all three campuses.
• Responsible manager to ensure the availability of activations and promotions content, like the virtual tours.
• Liaise with internal stakeholders to ensure that they assist in these events.

 External Activations and Promotions:

• Identify opportunities to use sponsorships & activations to build, heighten and strengthen NWU Brand awareness.
• Liaise with relevant stakeholders and media to ensure that the activations and sponsorships are amplified.
• Responsible for planning and organising various off-campus student recruitment - and activation events.
• Assistance in co -hosting sponsorships like symposia, sport series, conferences, congresses etc (virtually/ in-person) with the objective of enhancing the NWU brand.
• Facilitate NWU involvement in relevant activations and sponsorships.

Projects and Sponsorship:

• Ensure brand adherence and control measures are in place to measure that sponsorships offer the agreed upon benefits to the NWU.
• Manage the prospective learner loyalty programme in collaboration with the relevant project manager.
• Ensure that the mascots are effectively used as a vehicle to promote the NWU brand.
• Developing database or pool of entertainment talents (i.e. Singers/ performers) for events.
• Project leader for NWU recruitment events.
• Team member of various projects in the department.

Ad Hoc:

• As assigned by the Director and Senior Manager.

OHS (Occupational Health and Safety):

• Each employee must co-operate with management, OHS officials and colleagues to help everyone meet their legal requirements, whilst upholding and maintaining general occupational health and safety standards and practices.

People Management:

• Create an enabling leadership culture by developing a shared direction, shared values and alignment and commitment to transform the organisational culture; Foster a participative and developmental leadership style; improve team cohesion, synergy, and effectiveness.
• Develop a Strategic Workforce Plan that builds proportions of African and People with disabilities and implement the Plan.
• Arrange and implement culture improvement interventions, establish a baseline, receive a report and feedback, and implement; actively remove engagement barriers.

MINIMUM REQUIREMENTS

• A B.Ed. honours degree (NQF level 8) in Career Guidance or a B.Com honours degree (NQF level 8) in Marketing.
•  A minimum of 5 years’ proven experience and knowledge of the school sector.
•  A minimum of 5 years’ experience in the activations and sponsorship environment.

RECOMMENDATIONS / ADDED ADVANTAGES:

•   A Master of Education (NQF level 9) in Career Guidance or Master of Commerce (NQF level 9) in Marketing.
•   A minimum of 2 years’ experience in the university’s sector and knowledge of study fields and career guidance.

KEY FUNCTIONAL/ TECHNICAL COMPETENCIES:

•  MS Word, Excel PowerPoint and email, Internet, Facebook, Twitter, WhatsApp.
•  Audio-visual equipment
•  Knowledge of careers in the workplace including appropriate qualifications therefore
•  Proven experience of ability to work with the University target audience
•  Knowledge of the school sector.

BEHAVIOURAL COMPETENCIES:

•  Resourceful, innovative, and pro-active
•  Candidates should be able to work and communicate in a multi-cultural environment and in a team.
•  Good planning skills, independent and result orientated.
•  Customer service - Ability to effectively liaise and communicate with the various stakeholders at various.
•  levels and from diverse backgrounds.
•  Self-driven and sense of responsibility.
•  Willingness to travel
•  Accuracy and attention to detail - to deliver accurate products conforming to applicable quality standards.