Manager – Author & Researcher Marketing (Sub-Saharan Africa) at Taylor & Francis Group

Job Description

An exciting opportunity to manage the author and researcher communities as a part of the regional Marketing team. The position will be responsible for developing and managing our strategy to drive the submissions growth targets, generate brand awareness, and increase Open Research revenue in the Sub-Saharan Africa region. The role reports to the Marketing Director and will work across teams to support the delivery of overall commercial revenue target of Open Access Journals and Researcher services.

The successful candidate will have an interest in and knowledge of scientific publishing and Open Science practices with product and researcher marketing experience.

Closing date for applications: 10 February 2022. Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

Responsibilities:

• Responsible for marketing Journals by planning and implementing effective strategies with the aim of achieving authorship goals and contributing to a profitable, commercial business in Sub-Saharan Africa Region.
• Monitor and track submissions and other performance measures, ensuring KPIs are met across multiple benchmarks
• Develop effective data analyses and messaging best practice to identify, segment, inform and attract the high impact researchers.
• Drive marketing activities to increase our penetration in Sub Saharan Africa regions across journals, and other research solutions.
• Building relationships with key institutions, funders, and research centers with a specific focus on new business
• Aim to understand the needs of researchers, and opportunities, to develop profitable revenue streams for the organization.
• Engaging with stakeholders externally to promote Taylor & Francis Group’s position in the Open Research community through conferences and presentation opportunities, supporting colleagues internally with Open Research expertise across the business
• Conceptualize & curate workshops, talks, webinars and other researcher engagement tactics
• Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to regional growth objectives
• Engage with internal stakeholders within team, across various departments to drive seamless marketing management and be a spokesperson of SSA region.

Qualifications

What we are looking for:

• Demonstrable customer and commercial awareness – including the competitive environment and market trends.
• Prior work experience or knowledge of the scientific publishing or the education sector.
• Ability to be highly self-directed, able to execute marketing strategies and integrated, cross-channel content and deliverables efficiently with particular attention on scalability and ROI.
• Creative, analytical and sound project management skills.
• Excellent communication and presentation skills
• Internal and external stake holder management by developing strong relationships
• Experience working across Sub Saharan Africa

Ideally you will have proven expertise and success in a marketing position with digital marketing expertise.

Additional Information

Training And Professional Development:

• We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.

Interview process:

• Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

Taylor & Francis Group an Informa Business

• We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]

Being Yourself at Taylor & Francis

• If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
• Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.