Manager: Digital Performance Marketing at MTN

Mission/ Core purpose of the Job

The Manager: Digital Performance Marketing is responsible for the development, execution, and management of the digital activation and performance marketing strategy to increase Monthly Active Users of Group Finco service Web and Mobile Applications. The incumbent will be responsible for creating and managing experiences to drive awareness, consideration, activation and loyalty; as well as provide best practice and recommendations for the platforms required to enable these experiences.
The incumbent will work closely with Brand & Marketing to drive the development and execution of digital consumer engagement activities that support Ecommerce and Payments.

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

Strategy Development and Implementation

• Orchestrate the end-to-end digital activation process and strategy (conceptualization, production, and execution) that will ultimately drive desired actions (acquisition, retention, advocacy, referral, etc.)
• Provide reports and analysis to support and contribute to the development of the functional digital and fintech strategy in line with the overarching business goals
• Ensure accurate and timely reporting to enable the regular review of the functional strategy, roadmap and performance to ensure its alignment with the changing dynamics of the internal and external ecosystem

Operational Delivery

• Ensure the different mobile and web applications are easily found by the target audience
• Collaborate with internal product teams to create landing pages and optimize user experience
• Drive collaboration with Brand Marketing, UX/UI, IT, OpCo, Legal and other relevant stakeholders to drive the development and execution of digital consumer engagement platforms and activities
• Ensure excellent consumer experiences through designing and executing customer journeys through digital channels
• Analyze, evaluate and recommend improvements of content creation, principles and guidelines
• Liaise with the analytics teams to maintain quality control of digital campaigns in market and continually evaluate, optimise and improve performance against Finco business goals
• Drive the creation of consumer insight generated by digital media, and digital content strategy to ensure a connected and unified Digital experience across all touchpoints. This includes: Paid Media, Owned media, Earned Media
• Liaise with all internal/ external stakeholders to ensure all digital campaign/initiatives are properly identified, communicated, planned, executed, and measured and comply with the local legal requirements
• In close collaboration with the IT team, review and advise on technical improvements of existing infrastructure and actively seek out new/relevant digital technology advancements to leverage when relevant
• Initiate and support innovation across our Digital Media activities, with relevant help from our Digital Agency Partners. Deliver cross channel insight and optimisation recommendations across all digital media, whilst closely monitoring budget and set KPIs.
• Optimise processes in line with the value creation philosophy: individual contributions and recommendations to improve existing business project/initiative, capital/budget efficiency activities, contracts review and negotiation
• Drive innovation by identifying and taking advantage of new business opportunities, e.g., by stimulating and encouraging new business opportunities, launch of products, product/process innovation, business model innovation, etc.
• Continuous monitoring and performance reporting on progress of key performance indicators against budget, plans and rolling forecasts; highlighting gaps vs budget
• Ensure business reporting is continuously aligned to reflect changes in business strategy and execution
• Provide periodical input around budgets and performance reporting as and when required

Governance

• Operational, Tactical and Strategic Meetings
• Provide input in strategic meetings when required
• Provide inputs into the risk mitigation and controls
• Provide input into the preparation of proposal on change initiatives, policies and procedures

Escalations

• Escalate issues that will result in severe time, scope, productivity, and cost or resource impact
• Provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery

Job Requirements (Education, Experience and Competencies)

Education

• 4-year Business Administration, Marketing, Operations (or related) Degree
  Master’s in business administration is advantageous

Experience

• 5 or more years of relevant work experience in digital media management and/or digital marketing & activation
• At least 3 years’ experience within a non-traditional FinTech or Consumer Marketing environment
• Prior experience Financial Services of Fintech Companies preferred
• Experience at the management level in the financial sector
• Experience working in a medium to large organization
• Deep understanding of the Fintech ecosystem, players, business models and industry related best practices
• Experience working across global locations/ regions and have a grasp of political, social, infrastructure and integrity challenges
• Understanding emerging markets advantageous
• Willing and flexible to travel within Africa and Middle East
• English speaker. French language being an added advantage

Competencies:

Functional Knowledge:

• Understanding of FinTech, banking, microfinance and payment businesses
• E-Commerce/ Mobile Commerce
• Digital content, media and/or applications
• Digital Marketing
• Digital Activation
• Best practice customer service principles
• Good knowledge of customer management platforms and systems

Skills

• Digital marketing
• Analytics and Interpretation
• Strategic Thinking
• Organizational Agility
• Digital mind-set
• Dealing with ambiguity and complexity
• Decision Making
• Conflict Management
• Numerical
• Project Management
• People Management
• Executive Presentation

Behavioural Qualities

• Analytical
• Organised and methodical
• Operationally astute